Key to Word of Mouth: Kinetic and Audio Delight

Key to Word of Mouth: Kinetic and Audio Delight (David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business Owners)window.fbAsyncInit = function() { FB.init( { apiKey: 'a279adbe87e2b3c505e777af99a5260d' } ); YAHOO.util.Event.onDOMReady( function() { FB.XFBML.parse(); } );};( function() { var e = document.createElement( 'script' ); e.async = true; e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; document.getElementById( 'fb-root' ).appendChild( e );} )();David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business OwnersDave Young has been dispensing advertising, marketing and web advice to local business owners since February, 2004. Let's ConnectHello...I'm Dave.

I help small business owners...mostly main street people, the brick and mortar types with their marketing.
I'm also a 2-star Nebraska Admiral in case that means anything to you.

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Key to Word of Mouth: Kinetic and Audio Delight

GPS maker TomTom has announced new voices for their products. You can have Darth Vader give you turn-by-turn directions on your GPS.

This is a great example of going over the top in creating something worth talking about. And, to go along with the announcement, they created a fun video of Darth Vader in the studio. If you don't have time to watch the entire thing, you should at least jump forward to the last 30 seconds for the inevitable ending. "Dum-dum-dum, dum-da-dum, dum-da-dum..."

What are you doing to make your business worth talking about?

Dave Young on May 06, 2010 in Word of Mouth | Permalink

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GPS maker TomTom has announced new voices for their products. You can have Darth Vader give you turn-by-turn directions on your GPS.

This is a great example of going over the top in creating something worth talking about. And, to go along with the announcement, they created a fun video of Darth Vader in the studio. If you don't have time to watch the entire thing, you should at least jump forward to the last 30 seconds for the inevitable ending. "Dum-dum-dum, dum-da-dum, dum-da-dum..."

What are you doing to make your business worth talking about?

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