Article: Search Marketers Tap Social to Boost SEO

The majority of search marketers have recognized the importance of social media to their search engine optimization efforts, according to a November 2010 study from search marketing software provider SEOmoz.

Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.

Improving visibility was the primary reason nearly a fifth of respondents gave for doing social media marketing at all, and link building was behind the efforts of another 13.5% of them.

While search marketers also use plenty of nonsocial techniques to gain stature on engines like Google and Bing, several popular tactics have a social basis. Nearly 53% of respondents had started or grown a blog with SEO goals.

In addition, almost three in 10 search marketers had used badges, widgets or embeddable content to build links, all of which are typically used to help socialize content and make it easier for users to share with their networks. About the same number had attempted to create viral content, which relies heavily on the social web for distribution.

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Networking for Career Opportunities – New Avenues of Job Search

By krish on February 06th, 2010  

Job search today has changed from what it was a few years ago. Back then, job search was an analogue process that took days, if not weeks, to be completed. The personal computer was not born yet and the type writer was what ruled the office space. From those days of job applications being sent through snail mail, now is the age of blogs and personal websites that are used as job references. And naturally, as a reflection of this sea change in communication and information landscape, the way job postings are approached by candidates and job openings are targeted had to change too.

Career opportunities today are just a click away. Yes, there are numerous job sites where job positions get posted real time. And job portals make it easy for candidates by sending job openings right into their inboxes. But then, the process is just as easy for any of the legions of candidates aiming for the same job positions. So, what would be the differentiating factor between you and your competitor who applies for the same position as you do?

Welcome to the world of networking. Today, social networking is more than a mere buzzword – it is serious business for many, where individuals and brands get promoted silently, away from the bustle of life. Business networking and virtual networking events are driving business deals forward. And that is what is turning out to be a key differentiator in determining the success of a job search.

The internet is home for millions of social networking fans who have known what a difference these social networking sites could do to their careers. Professional networking groups are treasure troves of insights into professional issues. And the best career opportunities are known using the social networking platform. Networking with professionals is also facilitated by such social networking sites as LinkedIn, which are specialised in letting professionals network for career development. And more importantly, there are job positions being posted exclusively on social networking sites, as job sites invariably draw large number of responses, with many of them being misfits into the job positions advertised for.

As the economy recovers, if you have any qualms about networking for career opportunities, shed them and get into the act. Your next defining career move could well happen over a professional networking group.

Passion for Writing and Business; Post-graduation in Management; Some useful managerial experience and International Exposure; Belief in Risk-taking and in the spirit of the entrepreneur. That's me.

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