Tom Wanek's Ad-Speak Calculator

Tom Wanek's Ad-Speak Calculator (David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business Owners)window.fbAsyncInit = function() { FB.init( { apiKey: 'a279adbe87e2b3c505e777af99a5260d' } ); YAHOO.util.Event.onDOMReady( function() { FB.XFBML.parse(); } );};( function() { var e = document.createElement( 'script' ); e.async = true; e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; document.getElementById( 'fb-root' ).appendChild( e );} )();David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business OwnersDave Young has been dispensing advertising, marketing and web advice to local business owners since February, 2004. Let's ConnectHello...I'm Dave.

I help small business owners...mostly main street people, the brick and mortar types with their marketing.
I'm also a 2-star Nebraska Admiral in case that means anything to you.

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Tom Wanek's Ad-Speak Calculator

Remember this routine from George Carlin? He mentions nearly every hucksterism known to mankind. My colleague, Tom Wanek, has taken all of Carlin's phrases plus hundreds more and created a cool and free tool that allows you to paste in your ad copy to see how you rate. (Hint: the more your ads sound like ads, the more they blend into the background of the thousands of other ads your audience is subjected to each day.)

The key is to stand out by NOT sounding like every other ad. It's not easy. Here the link to the Ad-Speak Calculator.

Dave Young on May 27, 2010 in Ad Math, Buzz This, Wizard of Ads | Permalink

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Comments Tom Wanek's Ad-Speak Calculator

Remember this routine from George Carlin? He mentions nearly every hucksterism known to mankind. My colleague, Tom Wanek, has taken all of Carlin's phrases plus hundreds more and created a cool and free tool that allows you to paste in your ad copy to see how you rate. (Hint: the more your ads sound like ads, the more they blend into the background of the thousands of other ads your audience is subjected to each day.)

The key is to stand out by NOT sounding like every other ad. It's not easy. Here the link to the Ad-Speak Calculator.

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