pWhat is a marketing niche b strategy/b? do you have one? If you are involved in any kind of affiliate marketing, then you should have one. Without a marketing niche b strategy/b you will definitely minimized your chances for success in Internet marketing./ppJust in case you are not familiar with the term niche, and niche markets, I will briefly explain. A niche market can simply be described as a small group of people that have a problem, and actively searching for a solution to that problem./ppHere is an example of a niche market within the market of computers, and how I would go about using a marketing niche b strategy/b to promote this niche./ppExample Niche/ppComputers – ( Market)
brLaptop Computers – (Smaller Niche Market)
brMicro Laptop Computer – (Even Smaller Niche Market)/ppIn my example above, a niche market would be computers. A smaller niche within computers might be persons searching for information on laptop computers. We can even further classify the smaller niche of laptop computers to and even smaller niche market, of people searching for micro laptop computers./ppA marketing niche b strategy/b for the niche market of computers, might be to focus our b advertising/b on the term micro laptop computers, instead of focusing on the top level niche term, computers./ppYou may be wondering why your marketing niche b strategy/b should be focused on the term micro laptop computers, instead of the top level niche term, computers. Studies have shown that top level niches are normally saturated with competition, from other advertisers./ppMy marketing niche b strategy/b would be to advertise to the people within the sub niches, rather than the larger niche market of computers. Let us now use our example niche market, micro laptop computers to go through the steps that I would take, to get my marketing niche b strategy/b started./ppOur niche market keyword would also be the same as the niche we have chosen. In this example, our long tailed keyword would be, micro laptop computers, instead of the broader term, computers. The broader the keyword chosen, the lesser the chances would be for success, within that niche./ppThe first step I would take would be to research my chosen keyword, to see how much competition I am up against. To do this I would go to Google, and type my chosen keyword micro laptop computers, within quotes, into the search space provided. I would then take note of how much other advertisers are using the same term. If our competition is less than five thousand, or even ten thousand quoted results, then it should be okay to focus our b advertising/b on this keyword./ppNext, I would research to see how many persons have searched for my long tailed keyword within the last month. To do this I would use the goggle keyword research tool. If the monthly estimated traffic is about one hundred, or more searches per month, then I would write my keyword rich article based on the keyword, micro laptop computers. I have chosen article marketing for this example only. There are many other b advertising/b b strategies/b available for use when b advertising/b niches./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p
luni, 24 ianuarie 2011
Understanding a Marketing Niche Strategy
Blog: What the Tron iAd Means for the Future of Tablet Advertising
When Apple introduced its iAd platform back in April, it promised to raise the bar for rich media mobile display advertising. To show off the platform’s capabilities, Apple demonstrated an ad for Disney’s “Toy Story 3,” complete with games, video and in-ad purchasing. So with iAd now poised to finally reach the iPad, it seems fitting that Apple would once again turn to Disney to debut the larger-format ads on its larger-format device.
Because iAd won’t officially roll out for the iPad until early next year, Disney’s “Tron Legacy” iAd has the limelight all to itself, just in time for its blockbuster release on Dec. 17.
The ad itself, activated from a typical iAd banner, is visually stunning. Like its “Toy Story 3? predecessor, it comes complete with trailers, a theater locator and character profiles as well as a helpful explanation of the film’s convoluted plot (helpful for those who cannot remember back to or did not see the original “Tron” of 1982). The ad also enables viewers to purchase the movie’s soundtrack from iTunes without leaving the ad.
It’s a tour de force, and although by no means the first interactive rich media ad for the iPad, it is nonetheless an impressive harbinger of what is to come in terms of tablet advertising. Moreover, the “Tron Legacy” iAd is very much in line with a trend I noted in a previous post, which is, the combined effect of bigger screens and richer, more engaging ads, including video, is slowly changing consumer attitudes toward advertising on mobile devices.
Nielsen’s research among connected device owners suggests that iPad owners are more receptive to ads than other mobile device owners, particularly when the ads contain video and other interactive features. These findings square with the general purpose of the device. After all, the iPad shines when it comes to video and multi-media consumption.
But even if mobile device users are becoming more receptive to advertising, how much time they are willing to devote to viewing ads is still an open question, especially when much of the more useful content, such as trailers and showtimes, are readily accessible through other means. To the extent that brands that have built iAds have been willing to comment on the record, they have indicated satisfaction with metrics such as dwell times and interaction rates.
Apple has made no secret of the fact that it expects mobile users to reach content such as movie trailers through applications, including in-app advertising, rather than search engines, so it may be a question of finding the right balance between the richness and layers of the ads and the amount of time marketers demand from their target audience. At the very least, if some early reviews are to be believed, the “Tron Legacy” iAd might very well be more entertaining than the film itself.
duminică, 23 ianuarie 2011
Blog: Postponed “Google Tax” Lets Big US Firms Off the Hook, For Now
A much-debated tax on internet advertising in France took a big step toward approval on Monday, December 13, only to be withdrawn two days later—and big US companies breathed a sigh of relief.
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Posted: December 17, 2010. Filed under: AdvertisingAll comments are moderated (during business hours) and are generally published if they are on-topic and not considered spam.
Article: How Online Video Can Reach the Business Audience
Executives with no time for fun and games do have time for the sound and motion of video, according to findings from Forbes Insights. In some cases, they may actually prefer it to text for learning about products and services.
A majority of businesspeople surveyed by Forbes in October 2010 said they watched more online video than a year earlier. Nearly 60% of all respondents said they would watch video before reading text on the same webpage, and 22% said they generally liked watching video more than reading text for reviewing business information. Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.
Video can be highly effective for merchants. The executives surveyed reported taking a wide variety of actions after watching online videos, with about two-thirds visiting vendor websites subsequent to viewing and more than half searching for more information. Especially among younger executives, likelihood of making a purchase was high.
Generational differences ran throughout the Forbes research, with a split in behavior at age 50. While the youngest executives were most interested in video across the board, baby boomers in their 40s had comparable participation levels. It was older executives who had not yet gotten on board with video, and business-to-business marketers must continue to reach them through other means.
But video has only become more important for the younger set, and marketers can depend on them to watch, pass along, recommend—and often, enter the purchase funnel.
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sâmbătă, 22 ianuarie 2011
Article: Men Are More Open to Online Tracking
Negative opinions about targeting are running high, but advertisers and publishers alike are coming to depend on the practice more, and research suggests they may not experience a strong consumer backlash for using it.
According to the “State of the Targeting Industry” study by targeting platform AudienceScience and DIGIDAY, the vast majority of agencies and advertisers use audience targeting, publishers have enjoyed increased revenue from it, and most agencies and advertisers say they have upped display budgets because targeting helps them justify greater spending.
Most users are not happy to be targeted, however. Two-thirds told Gallup in December that they did not think targeting should be allowed, and a November survey from another targeting firm, Burst Media, found most internet users did not want to be tracked. Even in return for more relevant advertising, most women said no to tracking, while men were more likely to find this trade-off in their interest.
What effect does this tracking have on a consumer’s relationship with a brand? Asked how targeted ads might change their opinion of a brand, just 10.4% of men and 11.4% of women surveyed said they would have a more negative feeling. Male internet users were twice as likely as females to say their opinion would actually improve, and pluralities of both genders said the practice wouldn’t affect their attitude toward the company.
That could be good news for the agencies, advertisers and publishers who have come to depend on targeting as a way to justify more display ad dollars, but it does not eliminate consumers’ broader concerns about privacy—or the possibility that those concerns will translate into a new legal framework for online targeting.
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Article: Mobile as Critical In-Store Conduit
Katie Grisko has served in a variety of marketing, project and product-management roles in the 10 years she has worked at Petco. Currently working on the ecommerce team, she conducts research, develops digital strategies and cultivates vendor relationships that inform the company’s ecommerce and mobile commerce plans. She spoke with eMarketer’s Tobi Elkin about Petco’s new mobile website, which offers video product demos, product images, tie-ins with Facebook and Twitter, customer ratings and reviews, and the mobile channel’s role in the business.
eMarketer: Petco recently launched a fully enabled mobile website. Do you consider mobile part of the ecommerce channel?
Katie Grisko: Mobile is definitely part of an integrated strategy. We look at everything in mobile under the overall umbrella of ecommerce and how it interacts both with Petco.com and our customers in the stores. It’s a core part of our multichannel or omni-channel strategy.
eMarketer: Some retailers struggle with whether to build apps or develop a mobile website or both. Petco doesn’t have an app. Why did you decide to go with a full-on mobile website?
Grisko: It seemed like it was a good baseline to see what our current customer base does on a mobile site, the features and functions they find useful, how they interact with it and how it assists them as a tool, even when they’re in one of our physical stores. We decided to start there and then to map out an app strategy. We want to make sure we’re providing apps that have a specific purpose and are going to serve the needs of our customers, not just what we may think is fun or interesting.
“Certainly apps have an allure.... But we kept coming back to the question, when the customer interacts with this, where are we going to drive them? It just seemed that we needed the mobile site before we put any other components into place.”Grisko: For us, it’s more about creating a destination. Certainly apps have an allure and sometimes it’s a little easier to develop an app than to develop a fully enabled mobile site. But we kept coming back to the question, when the customer interacts with this, where are we going to drive them? It just seemed that we needed the mobile site before we put any other components into place.
eMarketer: What percentage of your online customers are coming to Petco through the mobile channel?
Grisko: Approximately 8% to 10% of our online customers during any given month are coming to us on a mobile device. We’ve seen that grow month over month and it was one of the drivers for us to launch a mobile site.
eMarketer: What features are customers engaging with on your mobile site?
Grisko: We know that a lot of people are using the store locator. Either they’re actually looking for directions or they’re simply looking for the phone number of a store because they are out and about. They’re looking to check on store hours, to make a grooming appointment or to see whether an item’s in stock—we really want to provide the convenience of mobile shopping to our customers. People are out and about on a weekend running errands, so the store locator is a critical tool in that process.
eMarketer: How will you use mobile as a marketing tool?
“Targeted couponing seems to be getting a good response. We’re studying consumer engagement with location-based offers.”Grisko: We’ll look at SMS messaging, couponing and tying in with our Pals loyalty program. We haven’t done much in terms of marketing because we’re counting on our existing customer base to go to the mobile site. But we’ll do what you might expect—targeted couponing seems to be getting a good response. We’re studying consumer engagement with location-based offers.
eMarketer: How does Petco plan to address customer loyalty and post-sale customer service through the mobile channel?
Grisko: We’re continuing to enhance the relationship we have with loyal customers through targeted offers. We offer rewards coupons via email and direct mail, so mobile is the next channel for that. Our stores do weekend events around apparel, pet services, grooming and dog training, etc., and we hold adoption events.
We will use mobile increasingly to reach out directly to our customer base, to pet parents in general or people who are interested in becoming pet parents to talk about what Petco offers. We’ll target messages to these audiences about services that might be useful. It’s not just about products, it’s also about building a sense of community.
eMarketer: What are the most important metrics for getting a return on investment for the mobile channel?
Grisko: Like I said initially, mobile is an integrated part of our larger strategy. As such, it needs to meet the same key performance indicators that we look at across the board. Revenue per visit, whether the number of store visits has increased, average basket size—we’re looking at all those kinds of basic metrics.
eMarketer: What is your advice for retailers that are just entering the mobile channel as far as integration with ecommerce?
Grisko: The two things I definitely try to keep in mind as we’re looking at different opportunities is that we don’t want to jump into anything because everybody else is doing it. You have to watch your customer’s behavior, see what they need and what they’re using and meet those needs.
“Mobile is a tool for enhancing the store experience without adding associates on the floor, without installing kiosks in the store and so forth. It’s about giving customers tools to self-serve when they’re in the store or not.”Secondly, I see the mobile device as a conduit between the store and the online experience. Retailers need to come up with ways that not only enable customers to shop online if that’s what they wish to do, but also shop while they’re in the store. This is about offering them a more comprehensive experience—whether that’s finding reviews or the dimensions of a product, being able to access their loyalty information, book a grooming appointment or whatever the case may be. Mobile is a tool for enhancing the store experience without adding associates on the floor, without installing kiosks in the store and so forth. It’s about giving customers tools to self-serve when they’re in the store or not.
The full version of this interview is available here, to eMarketer Total Access clients only. Every day they have access to new interviews with digital marketing leaders and trendsetting entrepreneurs.
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vineri, 21 ianuarie 2011
Custom Bobble Heads – A Strategy for Anyone Looking for a Promotional Tool
pBobble head dolls are probably one of the most popular toys of all time. This is the reason why some people use them for different purposes. You can ask any custom figurine manufacturer and they’ll tell you that they get inquiries from a variety of different sets of people. These people are usually local celebrities, business owners, and politicians who are looking to increase their popularity using custom bobble heads. This is because it’s a great way to reach out to others so they can get their message across. This is especially true if what they’re giving out is free. It’s because not a lot of people say no to free stuff./ppI’m sure that most people have received at least one promotional item throughout their whole lives. It could be a pen with the company’s name on it or a shirt asking you to vote for a politician. Before, people loved these promotional items. It’s because they had uses for it. Everybody could use an extra pen or shirt. You could rummage through your stuff and you’ll see a lot of these promotional items. Back then, it was very rare for you to own custom bobble heads that were used as a promotional tool. It’s because only the big boys of the major sporting companies could afford to use custom designed dolls. So if you’re just a local celebrity, business owner or politician operating on a strict budget, you relied on the cheaper options. Also, it was hard to look for a bobble head manufacturer back then because the industry wasn’t that big yet./ppBut now, using custom-made figurines is a very popular way to promote or market a person or business. Fortunately for us, we don’t have to have a budget as big as what sporting billionaires have. With the boom in the industry, more players came in that resulted in a healthy competition. They tried to one-up one another that led to improvements in the materials and the processes. This led to a cheaper process to create bobble head dolls and the savings are reflected on the price especially if you’re going to buy them by bulk. This is just perfect because it’s in your best interest to buy them in bulk anyway. This can help you reach out to more people in less time. You just need to contact an experienced custom design figurine manufacturer to make sure that the price is competitive./ppSo now, we’re seeing more local celebrities, businessmen and politicians using custom bobble heads. We’re also seeing a lot of small business owners using them as well. This is a testament on how anyone can use bobble head dolls. They are now very inexpensive but still very effective. Just make sure that you deal with a reliable bobble head manufacturer. This is to make sure that the small cost you paid for this promotional tool will be worth it once you achieve more popularity./p p a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Saturday, January 8th, 2011 at 2:22 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Blog: eMarketer Webinar: Key Digital Trends for 2011
To listen and watch playback of the webinar, Key Digital Trends for 2011, click here. You can view the PowerPoint deck below.
You’ll find out what to expect in mobile, social media and online advertising, including:
Why marketers are increasing spending on social media –and what it means for other marketing budgetsWhy apps aren’t just a mobile toolHow targeting consumers by location will evolveWhat is real-time bidding and how it will change your jobWhy the privacy issue might be the trend to halt all trends
About the Speakers:
Noah Elkin, principal analyst, covers developments in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Search Engine Marketing Professional Organization’s Emerging Technologies Committee and a member of the Direct Marketing Association’s iDirect Leadership Committee. He is in demand as a speaker at digital and industry conferences.
David Hallerman, principal analyst, is eMarketer’s expert in US online advertising and marketing, covering search marketing, online video advertising, internet ad targeting, email marketing and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Debra Aho Williamson, principal analyst, is a leading thinker on social media marketing and the demographics of social media users. The founding executive editor of pioneering internet publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major industry events.
Please join us for this eMarketer webinar, and learn from Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson about some key digital trends for 2011.
Sponsored by Unica.
joi, 20 ianuarie 2011
Article: Room for Growth in Market for Real-Time Bidding
Real-time bidding is helping to propel the online ad market, as publishers and advertisers find more efficient ways to monetize inventory. But there may be a long way to go before media buyers and publishers are making the most of those efficiencies.
Less a third of US publishers (31%) offered media buyers the possibility of real-time bidding on their ad inventory in 2010, according to December research from real-time media management platform DataXu and DIGIDAY. That’s set to increase to 43.7% of publishers next year, but according to the report, they “still see it as a remnant resource.”
Publishers expect only 25.1% of all inventory to be available through real-time bidding this year. Display ads are most commonly put on the auction block, followed by rich media.
Publishers may be reluctant to step further into the space, with a quarter of respondents saying real-time bidding hurt their relationships with clients. While many publishers experienced the benefits of greater incremental revenues or better CPMs, some also reported losing money. Overall, 37% of respondents said real-time bidding increased their respective CPMs by an average of 31.7%, compared with 23% of publishers whose revenues declined by 37.5%.
On the media buyer side, advertisers and agencies alike are looking to put more dollars toward real-time bidding this year. Agencies said that on average they would shift 18% of their spending on ad networks in 2010 to demand-side platforms in 2011, and advertisers expected to move 11.3% of budgets in the same direction.
Among advertisers, 27.3% said they had used demand-side platforms, including real-time bidding, compared with 81.8% that used general ad networks. But more than a third of respondents (34.4%) said they would increase their use of demand-side platforms this year.
Companies in the real-time bidding space are attempting to open up the market further by teaming up to create efficiencies. Ad Age reported in December that several demand-side and real-time bidding platforms, including DataXu, created the group OpenRTB to have a single standard for bidding on inventory.
“For publishers,” Ad Age said, the new unit “will mean more potential buyers with access to their inventory; for agencies or marketers that buy online ad impressions, this coalition means more inventory at their fingertips.”
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Article: The Future of Social Shopping
Retailers are exploring a new frontier in social commerce as they go beyond simply offering Facebook pages and Twitter profiles for their customers to follow.
Fueling this trend is web retailers’ quick adoption of social sign-on, which allows consumers to log in to their Facebook account instead of registering on an ecommerce site. Social sign-on gives retailers access to rich profile information for targeting customers.
“Bringing Facebook profile data into retail sites makes sense because it influences consumers when they are close to conversion,” said Jeffrey Grau, eMarketer principal analyst and author of the new report “Social Commerce: Personalized and Collaborative Shopping Experiences.” “In contrast, many consumers on Facebook are mainly socializing with friends and further removed from making purchase decisions.”
Over half of online retailers who responded to an August 2010 survey by Gigya, a provider of social sign-on applications, had either implemented the feature or planned to add it in the near future.
The Gigya study highlighted the benefits that online retailers and media-entertainment publishers derive from offering social sign-on. At the top of the list were increased engagement (84%) and richer profile information for targeting product recommendations, emails, promotions and coupons (80%).
“Social networks like Facebook are a hub of information about people’s likes and interests,” said Grau. “When consumers give a retailer permission to access their personal data on Facebook, the merchant sees not only what those people have written in their profiles but also the content they have ‘liked’ on other sites.”
A separate study outlined just some of the data available from various sites—not counting other information, like which products, news articles and content on third-party sites they link to in status updates.
Retailers must also be careful about delivering personalized recommendations and targeted ads. These could make consumers feel that their online privacy is being invaded and create a backlash, which is already a perennial problem for social networks like Facebook.
The full report, “Social Commerce: Personalized and Collaborative Shopping Experiences,” also answers these key questions: What are the benefits of social sign-on? How are retailers leveraging Facebook to create a personalized shopping experience? How are retailers enabling collaborative shopping on their websites?
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Advertising and Promotion Strategy – Content Syndication
pBuilding your internet marketing resources is vital, particularly while attempting to steer more traffic to your blogs, boost your newsletter subscribers and also increase your earnings. Among your best marketing tactics ought to now be content syndication.This could be a novel concept to you, but now is without doubt the time for you to discover and develop the power of content syndication./ppSyndication benefits both the website pages providing information as well as other websites featuring it. With the receiving site, content syndication is an effective way of adding increased depth and relevancy of information to its web pages, which makes it more attractive to visitors. For the transmitting site, syndication drives publicity across many online platforms. This activates additional traffic for the transmitting site – thereby making syndication essentially a free and easy form of advertisement./ppContent syndication is in actual fact a clever web b advertising/b b strategy/b because you grant permission for your copyrighted content to be posted on other people’s sites. One of the most commonly used measures for content syndication on the web is by means of article directories. There you are likely to submit your article which has a link or two to your site in it. Others who are trying to find good content for their own site can utilize that article provided that they leave your link within it./ppOne more approach to content syndication is to establish accounts with the assorted Web 2.0 sites and post your material to them. This process, though, can be quite time consuming if you are looking to post your material on more than a few websites. One may outsource it, obviously, however if you happen to pay by the hour, it may become fairly expensive because it will likely be simply as time consuming for the employee you hire./ppThe benefits of content syndication to your site are great, however. You can efficiently increase your visitors to your website; improve the number of subscribers to your list; improve your sales and profit; boost your presence, authority and name; and raise your rankings in the search engines. Content syndication is effective to help you achieve your b advertising/b objectives./ppContent syndication will no doubt boost your traffic by extending the reach of your content. After they notice and benefit from your work elsewhere, they will obviously want to examine more of what you have to say and therefore will click through the link to go to your website. Whilst they are there, they will see more of your excellent material that will lead to an expansion in subscribers and then sales./ppNaturally, with each piece of content syndicated, you gain an additional backlink to your site. These backlinks are like votes, telling the search engines that visitors like your blog. This leads to increasing your search engine rankings and also, because of the content you have out there, you earn credibility and authority in the eyes of the visitor./ppIf you like the concept of content syndication as a web b advertising/b b strategy/b, you will be delighted to know that now the entire process can be automated, thereby making your website creation a more time- efficient and successful exercise./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Monday, January 10th, 2011 at 2:25 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.miercuri, 19 ianuarie 2011
Home Daycare Advertising – Here’s Five Proven Ways to Generate Business For Your Daycare Business
pA nice home daycare b advertising/b means more customers. To gain business clientele you need to advertise your home daycare. And to do that, you need know how and where to advertise it. So, here are 5 proven ways to gain new business today./ppb Advertising/b b Strategy/b # 1/ppYou can easily advertise your home daycare business by simply creating flyers in the comfort of your own home. By using your own computer and colored printer you can customize your flyers however you want. Using striking colors on the flyers will draw attention to your soon to be clients. Put down the name of your home daycare, your name, and your address and phone number./ppb Advertising/b b Strategy/b # 2/ppWhere can you possibly distribute the flyers you printed out? The best places to advertise your home daycare business are the common places where moms usually go. Some of the places I can think of to post your flyers are the grocery stores, supermarkets and sports facilities. Ask somebody if it’s okay to leave your flyers in their bulletin board. Most of them will let you do that./ppHome Daycare b Advertising/b # 3/ppThe classic way to promote your business is through word of mouth. Good friends and family are always a big help when it comes to spreading good words about your home daycare business./ppDaycare b Advertising/b # 4/ppHaving placed your home daycare ad in the local newspaper will bring extra boost in your business. By spending a little out of pocket money to get the word out about your home daycare business, the outcome will be satisfying./ppDaycare b Advertising/b # 5/ppAnother clever thing you should do is make a big banner and put it where people will notice, most likely in busy areas where there’s a lot of traffic. Make sure that all the information is big enough that people can read it even from a distance./ppStarting a home daycare need a lot of help to get it up and running. But, by following the 5 proven ways I gave you in this article you will gain customers faster. Putting ads and distributing flyers in the beginning of your home daycare business will help you build-up customers as well as making extra income./p p a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Friday, January 7th, 2011 at 6:17 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Article: Digital Convergence in the Multicultural Home
As internet and broadband penetration approach saturation in much of the US audience, future growth will come from minority groups, like Hispanics. And research suggests multicultural audiences will be adopting new digital technologies throughout the living room, not just on the PC.
A Terra/comScore survey found that Hispanic internet users were more likely to both own and plan to buy several cutting-edge technologies. iPads and tablets topped the wish list, with 30% of Hispanics planning to buy one in 2011. Nearly one-fifth already owned one. This compares to 21% of non-Hispanics planning to buy one and 8% owning one. Internet-enabled TVs, ebook readers and 3-D TVs also garnered extra interest among Hispanics.
Hispanics were also more interested than the general market in a variety of digital media experiences, including watching major sports and entertainment events via live online streams or product demonstrations conducted on iPads, and were more likely to enjoy innovative marketing efforts on these channels.
A study by Horowitz Associates likewise found that multicultural consumers were more involved in cross-platform viewing experiences. Almost half of Hispanic respondents watched TV content online, compared with 35% of whites. In addition, 22% of Hispanics watched TV on a handheld device, vs. 15% of white respondents.
Hispanics are an especially attractive demographic segment for marketers. In a separate comScore study, Hispanics were found to have much more positive associations with advertising. They considered ads to be more enjoyable, entertaining and helpful than did non-Hispanics.
“What's especially interesting is that engagement with advertising has more to do with narrative elements and storytelling than it does with actually running the advertisement in Spanish,” noted Josh Chasin, chief research officer at comScore.
As for where they will eventually purchase those gadgets, Wal-Mart and Best Buy were nearly tied with 30% and 27% of Hispanics having shopped there, respectively, in the past year for electronics, according to Scarborough Research. Target came in third, visited by 16% of Hispanics, while RadioShack, Sears, Kmart, Costco, and Sam’s Club all ranged from 6% to 8%.
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marți, 18 ianuarie 2011
Article: The Evolution of Twitter Usage
Twitter’s user base has experienced infamous growth over the past couple years, with the company announcing in December that 100 million new accounts had been opened in 2010 and eMarketer estimating that the US Twitter population rose from 18 million in 2009 to 26 million last year. The social media service may also be beginning to mature as a community.
According to research from Sysomos, users’ following habits have changed dramatically since 2009. That year, nearly two in five Twitter users around the world followed five people or fewer. By 2010 that group had been sliced nearly in half, indicating more participation among users. There was also a sharp difference in the proportion of accounts who were followed by five or fewer other users, dropping from 46% of the total in 2009 to 32% in 2010.
While a relatively small group of users still posts the lion’s share of tweets—and the most prolific “users” are often bots—this suggests Twitter has become a more participatory community, possibly making the site stickier for members and increasing conversation levels.
Users are also willing to tell Twitter—and whoever else may be looking—more about themselves. There was a near-doubling in the proportion of accounts worldwide that provided data on their location, name, biography and URL between 2009 and 2010.
Tweeting is still a relatively niche phenomenon among the population as a whole, with a Pew Internet & American Life Project survey indicating just 8% of US web users participate in the service. But those users may be developing a deeper relationship with the site that will keep it a vibrant community for marketers.
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Article: What Makes for a Compelling Corporate Blog?
eMarketer estimates that, even with the hype around newer social media sites like Facebook and Twitter, nearly two in five US companies will maintain a public-facing blog this year for marketing purposes. This usage is on the rise as firms will increasingly realize the value of the blogosphere to further a variety of corporate functions, such as communications, lead generation, customer service and brand marketing.
Among Fortune 1,000 companies surveyed by blog printing firm Blog2Print, nearly a quarter had a corporate blog. The marketing department was most often responsible for writing it, followed closely by a social media or blog specialist, and the tone of blog was normally set by the company’s CEO. Asked what made a blog great, respondents cited an engaged community nearly twice as often as any other attribute.
The survey represented engagement in terms of blog posts that receive comments, so the CMOs polled consider blogs more effective when they produce a lively discussion rather than just pushing content out into the world. The next-most-important characteristic was daily posting; about a quarter of respondents thought it was critical to keep the blog constantly fresh.
CMOs specifically cited Netflix and JetBlue Airways as the companies with the best corporate blogs.
Netflix’s blog gets hundreds of comments on each post, demonstrating how engaged readers are. JetBlue receives considerably fewer comments but posts at least once a day, compared to a looser publishing schedule for Netflix. And the airline still demonstrates user engagement when posts are directly relevant to readers, such as a series done in late December about digging out from the snowstorm that hit the East Coast.
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luni, 17 ianuarie 2011
Blog: Marketers Spending More on Social Media for the Wrong Reasons
Companies will spend more than ever on social media marketing in 2011, but some businesses are boosting budgets for entirely the wrong reasons.
In my new report “Social Media in the Marketing Mix: Budgeting for 2011,” I demonstrate that companies are planning budget increases next year, as they move from cautious experimentation to full implementation.
That sounds great, and shows that social media is winning over skeptical marketing executives. But many companies are expanding budgets for social media marketing not because they have been successful at it, but because they are relying on gut instinct—the feeling that “this is something important so I’m going to do it even if I don’t know why.” Or worse, they have watched their competitors earn accolades in the press for their work in social media, and they are afraid of losing any more ground.
These are exactly the wrong reasons to increase spending on social media. A few years ago, you could run a few tests and gain some valuable learning without spending much. You could go on your gut and hope for the best. Or you could let your competition make all the mistakes, and learn from them.
But things have changed. Social media sites have matured, and you can’t do much for free anymore. A Promoted Trend ad on Twitter can cost $100,000 per day. Top social media agencies are in demand, and they charge premiums for their work. Social media is too expensive—both in actual dollars and in the cost to your company if you do it wrong—for businesses to spend for the wrong reasons.
Now, more than ever, marketers need a clear plan and strategy for social media.
Takeaways:
Focus on integration. Integrating social media with other corporate activities is a key challenge for marketers, but incorporating it is the only way to be successful, long term. While respondents to a September 2010 Econsultancy survey were likely to have at least some unity between social media and marketing or PR, that was not the case for other core business functions such as customer service, sales, CRM or product development.
Instead of adding social media, start with it. I’m not saying every marketing effort needs to have a social component, or that social needs to be at the forefront. But it must be assessed at the earliest planning stages, rather than tacked on at the end.
General Motors is transitioning social media management into its automobile brand teams, giving them budget and planning responsibility. That way, “you don’t all of a sudden have someone going off and doing something that doesn’t jibe with marketing, or where the brand wanted to go on something, ” GM’s social media chief, Christopher Barger, told me when I was researching the report. “You don’t have the marketers going off and doing a social activation that they think makes sense but in the end doesn’t really.”
Even if you don’t think you can measure ROI, at least try. The ROI question is a critical issue to resolve and I expect much solid work will be done in 2011. But in the meantime, there’s no excuse for not even trying to measure results.
A survey by Harvard Business Review and SAS found that even among companies that considered themselves effective users of social media, 31% were not even using any analytic tools to help guide their work.
Businesses can be forgiven for not fully understanding the impact of their social media marketing programs. Analytics tools still need a lot of work. But not using analytics at all—that’s inexcusable.
The bottom line: The expected growth in social media marketing spending next year is a positive thing—a sign that it has earned a place at the marketing dinner table. While there are still many challenges to using it effectively, increasing budgets without a solid strategy is a sure way to fail.
Article: Rapid Growth Ahead for Mobile Game Ad Spending
Hit games offered free with ad support, and the rise of platforms like the iAd, are helping boost spending on mobile game advertisements around the world as mobile becomes a key channel for casual gaming.
According to Juniper Research, marketers spent $87 million worldwide advertising on mobile games last year. By 2015, the amount will be 10 times greater, at nearly $900 million.
Ads make up only a small portion of total mobile gaming revenues; end-user revenues from paid downloads account for the bulk of dollars in the market. Juniper expects that ad spending will grow more quickly than revenues from users, but that in 2015 user payments will still total 10 times the amount of mobile game ad spending.
eMarketer projects similar shifts in the US mobile gaming market, with ad spending rising from $55.5 million in 2010 to $185.9 million in 2014, when it will make up a larger proportion of total mobile gaming revenues—but still be dwarfed by paid revenues. By the end of eMarketer’s forecast period, ad support will drive 12.3% of US mobile gaming revenues.
In the same year, eMarketer predicts nearly 95 million US mobile users, or 36% of the total, will play games on their devices.
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duminică, 16 ianuarie 2011
Strategic Copywriting
I help small business owners...mostly main street people, the brick and mortar types with their marketing.
I'm also a 2-star Nebraska Admiral in case that means anything to you.
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Follow this blog « What? The number one question from the NT character, Don Draper |Main| Pencil Twirling »Strategic Copywriting When copy doesn't matter, and when it will make all the difference in the world.
It doesn't really matter what Budweiser says in their ads. They have a Path Dominant business model that allows their ad copy to coast along entertaining us with frogs or whatever. As long as it does no harm, they'll continue to dominate their category because they have purchased shelf space at eye-level in every supermarket and made sure that their products are available on tap at your favorite restaurant.
Likewise, WalMart wasn't built on the power of their advertising. They became a juggernaut through superior inventory management. End of story.
In the healthcare category, the business is called a "practice" because it usually offers custom, customer-intimate solutions to problems. They like to think that it is their surgeons, specialists and training that make all the difference. Most of the time, and stacked up against most of their competitors, they are correct.
But, there are two situations that will change the game, and if they aren't prepared to respond with the right message, they'll quickly find themselves marginalized and irrelevant.
Let's take a look at the field of LASIK. Laser vision correction has been around for awhile now. In the early days, it was a pretty scary idea.
There are chains of LASIK shops which are bombarding us with spam and other ads offering vision correction for $299 per eye. These are the discount merchants of vision correction and most consumers won't bother to investigate much further than price. They'll be drawn in by the marketing only to find out that the price includes technology that the best ophthalmologists have relegated to museums. That's right, if you want to get bargain-basement LASIK, your corneal flap will be cut with a steel blade instead of state-of-the-art computer-guided lasers. Guess what? Most patients opt for a higher-priced procedure using more modern equipment…but still not always state-of-the-art.
Most of the independant doctors are afraid to call the chain shops out on this bait-and-switch routine. They wring their hands and moan just like their old retail friends who were shut down years ago when WalMart moved to town. That's the first situation.
Many of them have an ace in their sleeve that they also fail to play. If they've invested in the latest and greatest technology, they really can offer a better outcome for their patients. But, they think that patients just won't be able to understand why their prices are so much higher than the chains. And, that's just as bad as not responding to the bait message.
The simple truth is that the procedure is more expensive BECAUSE of the newer technology and the business model of the manufacturer. Using the old methods, the only incremental cost to the chain store is buying new blades and paying the surgeons. The state-of-the-art LASIK systems incur a royalty fee to the manufacturer each and every time the laser is used on a patient. This adds MORE than the cost of the cheap LASIK to the procedure BEFORE the doctor's office has made a dime.
So, they'll tell you that it's safer. They'll tell you that their doctors are smarter. They might be brave enough to tell you that the chain stores are some kind of assembly line. But, I haven't found one yet that will tell you why it costs more. In fact, most of them avoid any mention of price on their sites.
Nobody does a very good of explaining what's in it for the clinic…by way of outlining what's in it for the developer of the laser equipment.
I've talked to insiders. I understand the procedures and the equipment. I'd never opt for anything but the newest technology, because it makes a difference.
So, these clinics have a Proprietary Product and yet they fail to take advantage of it. It's like a BMW dealer refusing to mention the manufacturer of the luxury cars for sale at his business. It would be sheer folly for him to expect me to pay a premium price just because he's a highly trained car dealer.
I'm not suggesting that you give up talking about the skills of your surgeons, but if you have a Proprietary Product, you should turn it into the big deal that it really is.
Dave Young on December 23, 2010 in Advertising, Customer Experience, Strategy | PermalinkReblog (0) | | Save to del.icio.us | | TrackBackTrackBack URL for this entry:
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Comments Strategic Copywriting When copy doesn't matter, and when it will make all the difference in the world.
It doesn't really matter what Budweiser says in their ads. They have a Path Dominant business model that allows their ad copy to coast along entertaining us with frogs or whatever. As long as it does no harm, they'll continue to dominate their category because they have purchased shelf space at eye-level in every supermarket and made sure that their products are available on tap at your favorite restaurant.
Likewise, WalMart wasn't built on the power of their advertising. They became a juggernaut through superior inventory management. End of story.
In the healthcare category, the business is called a "practice" because it usually offers custom, customer-intimate solutions to problems. They like to think that it is their surgeons, specialists and training that make all the difference. Most of the time, and stacked up against most of their competitors, they are correct.
But, there are two situations that will change the game, and if they aren't prepared to respond with the right message, they'll quickly find themselves marginalized and irrelevant.
Let's take a look at the field of LASIK. Laser vision correction has been around for awhile now. In the early days, it was a pretty scary idea.
There are chains of LASIK shops which are bombarding us with spam and other ads offering vision correction for $299 per eye. These are the discount merchants of vision correction and most consumers won't bother to investigate much further than price. They'll be drawn in by the marketing only to find out that the price includes technology that the best ophthalmologists have relegated to museums. That's right, if you want to get bargain-basement LASIK, your corneal flap will be cut with a steel blade instead of state-of-the-art computer-guided lasers. Guess what? Most patients opt for a higher-priced procedure using more modern equipment…but still not always state-of-the-art.
Most of the independant doctors are afraid to call the chain shops out on this bait-and-switch routine. They wring their hands and moan just like their old retail friends who were shut down years ago when WalMart moved to town. That's the first situation.
Many of them have an ace in their sleeve that they also fail to play. If they've invested in the latest and greatest technology, they really can offer a better outcome for their patients. But, they think that patients just won't be able to understand why their prices are so much higher than the chains. And, that's just as bad as not responding to the bait message.
The simple truth is that the procedure is more expensive BECAUSE of the newer technology and the business model of the manufacturer. Using the old methods, the only incremental cost to the chain store is buying new blades and paying the surgeons. The state-of-the-art LASIK systems incur a royalty fee to the manufacturer each and every time the laser is used on a patient. This adds MORE than the cost of the cheap LASIK to the procedure BEFORE the doctor's office has made a dime.
So, they'll tell you that it's safer. They'll tell you that their doctors are smarter. They might be brave enough to tell you that the chain stores are some kind of assembly line. But, I haven't found one yet that will tell you why it costs more. In fact, most of them avoid any mention of price on their sites.
Nobody does a very good of explaining what's in it for the clinic…by way of outlining what's in it for the developer of the laser equipment.
I've talked to insiders. I understand the procedures and the equipment. I'd never opt for anything but the newest technology, because it makes a difference.
So, these clinics have a Proprietary Product and yet they fail to take advantage of it. It's like a BMW dealer refusing to mention the manufacturer of the luxury cars for sale at his business. It would be sheer folly for him to expect me to pay a premium price just because he's a highly trained car dealer.
I'm not suggesting that you give up talking about the skills of your surgeons, but if you have a Proprietary Product, you should turn it into the big deal that it really is.
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Door to Door Marketing – The Best Advertising Strategy in Local Markets
pDoor to door marketing is also known as a ‘field job’ for many marketing professionals. The door to door salesman’s job is one of the toughest in the world, and the one who is able to do it, is easily one of the best professionals in the world. Once a career that was looked down upon and restricted to vacuum cleaners and household appliances, it has now gained popularity as one of the most successful marketing initiatives. Now people who are involved in door to door marketing are given an enviable pay package as compensation and other perks. Of course, the person who undertakes this type of job gains a lot in experience and communication skills/ppWhat does it do for the company who employs this kind of ‘to the household’ marketing in its promotional b strategies/b? Now, more than just direct selling, door to door marketing is positioned as a ‘marketing b strategy/b’ in a bid to get loyal and permanent customers. Nowadays, in door marketing, the people who represent utility companies will show you ways to save money on subscription to these services by distributing coupons. For instance, if you regularly buy a certain magazine once a month, the marketing professional of that company will try to convert you into a loyal customer by giving a subscription offer to the particular magazine for 12 months at a discounted price. It will definitely be an offer that you wouldn’t be able to resist. Of course, the traditional door to door selling approach whereby things like home improvement products and cleaning products are sold, still do brisk business./ppThese marketing professionals also do flyer marketing in the form of leaflet distribution. Companies who want to make use of these b strategies/b contact a flyer distribution company and give them leaflets of their products and latest offers to people who distribute them to the households. Things are turning out to be brighter for door to door marketing for everyone involved in it-the consumer and the company who undertakes it./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p
This entry was posted on Saturday, January 1st, 2011 at 12:13 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.sâmbătă, 15 ianuarie 2011
Blog: How Retailers Can Make Flash Sales Work For Them
It’s not surprising that leaders in the flash sales arena claim that they know the business best. As Greg Bettinelli, SVP of marketing at HauteLook.com told eMarketer, “What we do is hard. It’s a different type of business and it’s all we do. We know how to send emails to the right person at the right time. We know how to produce sales events quickly.”
True, but multichannel retailers have their own strengths. Here are three important do’s and don’ts for retailers to make flash sales work for them.
Do—
Increase in-store sales. One thing pure-plays lack is a physical store. Multichannel retailers can drive foot traffic by creating an online daily deal that can only be redeemed in-store, which is what Nordstrom Rack recently did with a Groupon partnership. Retailers can also get creative by rewarding members with events like fashion shows, meet-the-designer parties or providing early access to sales on-site.
Adam Michelson, director of ecommerce at Optaros, told eMarketer:
“If you think of private events, they started with in-store and then they went online. No one has blended them together, and it’s the big box guys who can. Gilt and Rue La La can’t because, hey, they don’t have stores.”
Use size to your advantage. Established retailers already have relationships with vendors, and being larger, they are typically able to leverage deals that smaller upstarts would have a hard time wrangling. There are a slew of wine flash-sales sites that were on the scene early, but Wine Shopper, a six-month-old members-only offshoot of Wine.com, has the name recognition to attract shoppers and the network to source deep discounts.
Reach out to new demographics. Retailers are already blessed with a core set of shoppers, but there is always room to branch out. Some have learned that when they’ve started hosting flash sales, the shoppers they lure aren’t necessarily the same set of customers they’ve always relied on. When staid Saks Fifth Avenue began Fashion Fix, a flash sale periodically announced to email subscribers, they attracted “A younger, more fashion-forward customer who’s shopping for convenience,” according to Denise Incandela, president and EVP of Saks Direct at Saks Fifth Avenue.
Don’t—
Ignore competitors’ expertise. If you can’t beat them, join them. Instead of going it alone, The Body Shop has staged sales through HauteLook and Target featured a sneak preview of their fall designer collections on Gilt. Retailers partnering with a flash-sales site are potentially able to reach a fresh set of email subscribers and they also benefit from a website that’s been built to handle the burst of traffic that many retail sites aren’t ready to accommodate.
Cam Fortin, director of business development at Wine.com, told eMarketer:
“Almost all the traffic is driven from an email that you’re sending at one time of day, so you have a huge peak of website activity at say, 9am. All of these flash-sales sites that have had huge membership growth have had to figure out how to build their back end to handle these huge spikes and surges in traffic.”
Stray from your brand. On December 16 to 18, Gilt ran a sale where each day members could vie for one 2011 Volkswagen Jetta slashed $10,000 down to $5,995. Delving into automotive is a bold move—and could work—but featuring a lower-end compact car clashes with the luxury image that Gilt has cultivated. While attention-grabbing, the sale can be seen as a mere publicity stunt. The same would be true if you had built a following selling discounted Nikes and Adidas and decided to stage a Louboutin sales event.
Offer the same merchandise that’s already marked down on your retail site. If it starts looking like your flash sales are thinly veiled clearance racks, savvy shoppers will know. Retailers have to give consumers a reason to click. Saks Fifth Avenue is not just using flash sales to liquidate off-season items but is also creating new merchandise with vendors using older fabrics, essentially producing fresh apparel specifically for Fashion Fix. J. Crew recently launched a weekends-only (that’s currently open daily for the holidays) online factory store to make goods specifically created for their out-of-the-way outlets accessible to a larger audience.
Final Takeaway
Retailers might not have the same dedicated resources as standalone flash-sales sites, but they have many factors working in their favor. Brand recognition, strong supplier relationships and multiple channels to sell through are all at their disposal. This is a case where tradition doesn’t have to trump innovation.
Radio Spots – Effective Lawyer Advertising?
pUsing a radio commercial as part of your lawyer b advertising/b is a bit of a gamble, but one that could pay off tremendously. I’m a big fan of legal marketing methods that can be tracked, analyzed, and run with little to no continued effort on your part. Radio can be one of these methods if your audience is receptive to it and you conduct your campaign correctly./ppbSetting Up a Radio Commercial/b/ppI’m not going to get into the technical side of how a radio commercial is produced and aired, that’s a job for the professional companies that deal with these things. Instead, I’m going to tell you the steps you can take when developing your lawyer b advertising/b b strategy/b to include radio./ppFirst, think about your client, the one you want to reach with your radio commercial. What kind of information are they looking for? What will catch their attention? Make sure this information is the basis of your script, because you only have 10-30 seconds to make your point. The most important information you MUST include is how to learn more./ppYour contact method mentioned in your radio commercial is critical to making the overall system work. If you are giving a phone number, make sure it is a number unique to that ad. That way, you know all calls coming to that number were a result of your lawyer b advertising/b on the radio. If it’s a website, make sure that address is also unique to that specific ad, so you know the traffic coming to that page is more than likely a result of your radio commercial./ppbTiming is Everything/b/ppWhen do your potential clients listen to the radio? Many radio stations have marketing sales departments with agents who will help you determine this. To help them out, you need to know the demographics of your ideal client. Knowing when your clients are most likely to hear your radio commercial is critical to picking the times and schedules for when to play your ad./ppThe scheduling of your radio commercial playback may take some trial-and-error adjustment before you find your sweet spot – or you may not find it at all. If you diligently track your timing and response for your lawyer b advertising/b on the radio and find you’re just not getting results no matter which time slots you pick, it’s most likely that radio just isn’t the way to capture your clients’ attention./ppbRadio Isn’t For Everyone/b/ppBack in the ’50s and ’60s, even the ’70s, the radio was a popular medium for information. As technology advanced, so did the way we get our news and do our research, and the radio has fallen to the wayside in recent years. But it’s not dead yet! Traditional radio is still used by many in their cars or heard in public places like restaurants, salons, and doctor’s offices. Internet radio is also gaining popularity with satellite and online streaming services allowing users to listen to their local stations from anywhere in the world./ppBefore you decide your lawyer b advertising/b should include a radio commercial you should listen to some radio channels yourself. See what kinds of ads are already being played, and if they’re local businesses, see if you can ask them how their response has been. Especially keep your ears open for other lawyers b advertising/b on the radio. This could be your legal b advertising/b niche if no one in your area is taking advantage of this method!/p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p
This entry was posted on Sunday, January 2nd, 2011 at 6:09 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.vineri, 14 ianuarie 2011
The Little Guy Network Free Advertising Strategies
pThe Little Guy Network free b advertising/b b strategies/b I use daily to generate 2-3 sales without paying a dime./ppFree b advertising/b does not take much skill, just some time and finding small little niches. If one has some time to write 4-5 articles in a day you will see some huge results quickly in your leads being generated as well as sales./ppHere are some very highly secretive FREE b advertising/b b strategies/b:/pp1. 4-5 Articles written a day with about 400 words and you use the same keyword about 4 times throughout the article you will have an unbelievable amount of traffic to your site./ppYour articles should be nicely written with some information and content for everyone viewing your article. It is also very important to not talk about your specific product but more about what you have to offer as a person./ppArticle marketing if done write can build any business online within a matter of days and really jump start your business growth rather quickly./pp2. Forum Marketing is very effective and if you can find 4-5 forums with lots of traffic and the SUBJECT being your industry, all it takes is a good 60-90 minutes everyday, have 3-4 web browsers open and then just jumping back and forth leaving replies and also starting new threads/topics./ppAt the bottom of each of your post you will see a SIG FILE, that is where you leave a nice little QUOTE or SAYING also make sure you add a link back to your personal page. If you are promoting a affiliate program many sites don’t allow back-links to your affiliate site, so make sure its a personal site./ppForums are where many relations are created and you can learn a whole lot of marketing for FREE, because most top marketers are one those forums given there knowledge away and networking with sharp individuals./pp3. Video Marketing is a awesome way to really BRAND yourself and market ANYTHING. I truly mean that, video is the new way for people to see who you are and how well you know this industry./ppVideo marketing is very effective because there are some programs and niches for everyone to know, that you can actually get your video ranked high on google,yahoo,msn and draw in tons of traffic to your site in a short matter of time./ppThere are several programs out there also that let you upload a video and then it send it out to about 35 different networks of high traffic./ppAll you need is a webcam and some time about 5-10 minutes and you can really crank out 2-3 videos in a day if not more./ppWell I hope this helps many of you new marketers and people looking for an opportunity. There are endless amounts of ways to generate FREE traffic and sales within a short matter of time./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Monday, January 3rd, 2011 at 10:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Pencil Twirling
I help small business owners...mostly main street people, the brick and mortar types with their marketing.
I'm also a 2-star Nebraska Admiral in case that means anything to you.
TweetRecent PostsPencil TwirlingStrategic Copywriting What? The number one question from the NT character, Don Draper3 Ways to Make the Caller's Experience Reflect Your CustomersDing Dong SEO Gone BadAvery's run at 3M: Differentiate. Demonstrate. Directed Humor.On Your Market: Open for BusinessCustomer Engagement: A Kinetic Word of Mouth TechniqueMarketing Beyond Advertising: Save enough to pay for airfare and hotel!Tom Wanek's Ad-Speak Calculator
Follow this blog « Strategic Copywriting |MainPencil TwirlingThis video reminded me of a blog post I wrote almost 4 years ago on adding fancy-pants features to web sites just to show off. Hehehe.
Dave Young on December 23, 2010 in Advertising, Web/Tech | PermalinkReblog (0) | | Save to del.icio.us | | TrackBack
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Comments Pencil TwirlingThis video reminded me of a blog post I wrote almost 4 years ago on adding fancy-pants features to web sites just to show off. Hehehe.
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joi, 13 ianuarie 2011
Why Public Relations is More Effective Than Ordinary Advertising
pDelivering a message to the world served by an effective media b strategy/b catering to targeted audience niche and achieving the expected returns has become an extremely challenging job for every individual and every company in present competitive environment./ppIt is very important for a company to market itself to accomplish goals of publicity and reach its target audience. To achieve this goal marketing executives employ ‘b advertising/b b strategy/b.’ Though for most of the marketers or manufacturers, b advertising/b is not turning out to be as productive to their expectation. It has been noticed in a survey that 83 percent of companies are not satisfied with the results they receives from their b advertising/b campaigns./ppb Advertising/b, most of the times, does not work well due to the number of reasons like skepticism and cluttering of message delivered to the audience. Moreover b advertising/b costs you extremely high, especially, when you are operating in a big market. On the other hand Public relations, is far better than b advertising/b both in terms of spending as well as delivering the message. The reason for which PR is considered more effective in accomplishing the market goals as compared to b advertising/b because it is driven by the ‘third-party endorsement’(Media) that means someone else has expressed positive opinion about your brand or product. People believe endorsements through third party as third party is neutral opinion maker and does not show invested interest in product or company./ppIn public relations, you gain conviction of an elderly and experienced person who gives opinion about your product otherwise in b advertising/b it is wastage of huge amount of money without any assurance for success. Public Relations is always far better proposition than b advertising/b for following three reasons:/ppCredibility: No matter how funny, dramatic, pleasing or clever an advertisement it is, but finally it is self-serving. As a matter of fact, we all understand that an ad is merely a pitch, even though it is cleverly disguised. On the other hand, PR goes through a filtration procedure. The information is deemed by an expert, a reporter or an editor, thus making it newsworthy and credible./ppClarity: PR is totally based on the information, not fiction. The more relevant and straightforward the information is the higher is the probability of achieving the marketing goals. Whereas, b advertising/b uses claims, comparisons, subtleties, and tries to alter public’s decisions by influencing them. PR usually delivers messages in simpler ways./ppCost Effectiveness: Unlike b advertising/b, not a single company spends its billion dollars a year on public relations. But there are more than 25 companies in the world that spends huge money on b advertising/b./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p
This entry was posted on Monday, January 3rd, 2011 at 12:58 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Blog: Digital News Platforms Still Present Opportunity For Marketers
The news may be unpredictable, but its appeal to consumers is not: 92% of consumers use multiple platforms to get news on a typical day, according to the Pew Research Center.
As I point out in my new demographic report “The Digital News Audience: 24/7 Participation,” these highly engaged consumers see news as a form of social currency and even as a civic obligation. Their need to keep up with current events has them searching out digital news throughout the day, checking in with more than one outlet on more than one device.
Pew found that 75% of US adults got their news from one or more traditional media “yesterday” literally, the day before the survey was taken, and 44% used one or more digital platforms.
While online advertising has now surpassed overall newspaper ad spending, according to eMarketer estimates released December 20, newspaper and other news sites are still a viable place to advertise.
For marketers, the appeal of the online news audience is in its demographics: predominantly male, between 30 and 64 years, and well-educated, according to Pew.
More young adults ages 18 to 24 check out online news than seniors ages 65 and older, too.
Brand marketers looking to target young, educated males would do well to use digital news platforms and email rather than social networks. News sites are also good places to find educated women in their 30s and 40s who have careers and children—and very little time to spend on social networking relative to younger online females.
Social media offers brand marketers creative ways to reach the news audience, but a distinctly different one. Here, females are more likely than males to get news on social sites, and a younger audience is posting and re-posting links to various news stories.
They see social media playing a vital role for monitoring news: 90.4% of social media users told TEKGroup International that these channels are important or somewhat important for following the news. Of course, the sample was comprised solely of social media users, which does color the results depending on one’s perspective.
The importance to marketers is that this audience is very, very interested in tracking news via social channels.
The downside in news sites for marketers is the volatility of the news itself. While online news sites attract many internet users, marketers can find their brand messages appearing alongside some very unflattering content. To counter that, marketers should have a contingency clause in place that requires online publishers to remove or reposition ads away from adverse stories.
The bottom line: Online news sites are a proven place to attract males, young people and women in their 30s and 40s. Many younger women look to social sites for their news.
miercuri, 12 ianuarie 2011
Blog: eMarketer Webinar: Social Media Outlook for 2011
Please join us for this free webinar featuring eMarketer Principal Analyst Debra Aho Williamson, who will highlight key social media trends for 2011 and provide a preview of eMarketer’s latest forecast for social network ad spending in the US and around the world.
Speaker: Debra Aho Williamson, Principal Analyst at eMarketer
What: Social Media Outlook for 2011
When: Thursday, January 20, 2011, 1 pm ET
You will take away:
The numbers to know—how businesses are budgeting for social media and what they are spendingHow important Facebook is becoming to the online marketplaceWhy “liking” a brand is only the beginning of a consumer’s dialog with a companyWhich demographic groups are the heaviest users of social media and how to effectively reach themAbout Debra Aho Williamson
Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.
Please join us for this free webinar, and learn from Principal Analyst Debra Aho Williamson what you need to know about social media marketing for 2011.
Sponsored by Demand Media.
All comments are moderated (during business hours) and are generally published if they are on-topic and not considered spam.
Door to Door Marketing – The Best Advertising Strategy in Local Markets
pDoor to door marketing is also known as a ‘field job’ for many marketing professionals. The door to door salesman’s job is one of the toughest in the world, and the one who is able to do it, is easily one of the best professionals in the world. Once a career that was looked down upon and restricted to vacuum cleaners and household appliances, it has now gained popularity as one of the most successful marketing initiatives. Now people who are involved in door to door marketing are given an enviable pay package as compensation and other perks. Of course, the person who undertakes this type of job gains a lot in experience and communication skills/ppWhat does it do for the company who employs this kind of ‘to the household’ marketing in its promotional b strategies/b? Now, more than just direct selling, door to door marketing is positioned as a ‘marketing b strategy/b’ in a bid to get loyal and permanent customers. Nowadays, in door marketing, the people who represent utility companies will show you ways to save money on subscription to these services by distributing coupons. For instance, if you regularly buy a certain magazine once a month, the marketing professional of that company will try to convert you into a loyal customer by giving a subscription offer to the particular magazine for 12 months at a discounted price. It will definitely be an offer that you wouldn’t be able to resist. Of course, the traditional door to door selling approach whereby things like home improvement products and cleaning products are sold, still do brisk business./ppThese marketing professionals also do flyer marketing in the form of leaflet distribution. Companies who want to make use of these b strategies/b contact a flyer distribution company and give them leaflets of their products and latest offers to people who distribute them to the households. Things are turning out to be brighter for door to door marketing for everyone involved in it-the consumer and the company who undertakes it./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p
This entry was posted on Saturday, January 1st, 2011 at 12:13 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Article: Untapped Potential for Mobile Loyalty Programs
As smartphones and the mobile internet increase penetration among Americans, shoppers are relying more on their phones while out and about to get product, store and price information to help them make decisions. Loyalty programs can also be tied to mobile, giving customers an easy way to access points and coupons—and retailers an easy way to capture customer data.
When Zoomerang surveyed US mobile phone owners on behalf of mobile marketing firm Hipcricket in October 2010, more than a third of respondents said they would be interested in a mobile loyalty program from a trusted brand. But just 9% were already participating in such a program.
There was even greater interest in a loyalty program members could join via a brand’s page on a mobile social networking application like Facebook. But a majority of respondents said their favorite brands did not market to them at all on their mobile phone, suggesting companies may be leaving valuable opportunities on the table. Shoppers already involved in mobile loyalty programs were highly satisfied: 90% said they had gotten value from being a member.
Overall, interest in mobile loyalty programs was about the same as Hipcricket found in 2009, but respondents’ desire for mobile coupons had gone up over the same period. Nearly two in five US mobile phone owners were at least somewhat interested in receiving mobile coupons, up from 18% the year before. And nearly half were at least somewhat likely to redeem them, a rise of 3 percentage points.
A September 2010 survey of US shoppers by the In-Store Marketing Institute found a similar level of interest, with 34% of respondents interested in mobile coupons—likely somewhat lower because the survey included consumers who were not mobile users. That poll also found a third of shoppers were interested in mobile coupons that could be sent to their loyalty card, and half wanted coupons that could be sent to their loyalty card in general.
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Check out today’s other article, “How Online Video Can Reach the Business Audience.”
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marți, 11 ianuarie 2011
Blog: Social Networks Will Change Ways People Give to Charity
Nonprofit organizations are increasing using social media as part of their day-to-day business objectives including for fundraising and marketing, and 2011 will be a milestone year for this sector.
The recent introduction of nonprofit social network Jumo will impact the way social networks are used by nonprofits in 2011, and the changing way consumers donate to organizations will also affect fundraising strategies.
This blog post is only available to eMarketer Total Access clients. To learn more about becoming an eMarketer client, click here.
Posted: December 28, 2010. Filed under: Advertising, Facebook, Social MediaAll comments are moderated (during business hours) and are generally published if they are on-topic and not considered spam.