5 Strategies to Improve CTR for PPC Advertising

pHaving a high click through rate (CTR) is a dream of any advertiser. If people are clicking on your ad, chances are that they like something in there. A high CTR shows relevance of the ad and its attractiveness to the customer. A high CTR can do wonders to a business. Simply improving CTR from 1% to 2% can potentially double your sales or income!/ppAn added benefit of a high CTR is that Google Adwords, the most popular PPC b advertising/b network will view your ad favorably. This can be a huge saving to competitive companies who would like their ad to be there right at the top. Google Adwords ranking is determined not just by the maximum CPC but also by the CTR. This can mean reduced expenditure on being at the top, which only adds to your marketing efforts./ppSo how do you improve your CTR? Here are some tips that you should find useful:/ppbCapitalization of the Headline/bbrThere is nothing like a professionally written PPC advertisement and it starts with the right capitalization of the headline. As a general rule, except words like a, an, on, the, etc. you should capitalize all the words of your headline. Remember that the headline catches the readers’ attention and will determine whether they want to click on it or not. bre.g. A headline like buy birthday cakes now should be changed to Buy Birthday Cakes Now!, which looks much more attractive and professional and is sure to improve CTR./ppbUse Numbers/bbrEssentially, you want to attract the attention of your readers by being different and standing out. This is important because an average internet user is bombarded with thousands of ads each day and they are adept at filtering out the regular stuff./ppOne good way to stand out is to use numbers in the headline. Phrases like 3 Tips, 5 Ways, 7 b Strategies/b etc. stand out. Also, one very good way is to include a price in the headline. Thus a headline like Cheap Cameras Starting at $75 is a good one because it includes the price./ppbAttract Attention Through Special Characters: TM, R, etc/bbrThis is another way of standing out from the crowd. The use of special symbols like the trademark TM or the registered symbol go well, especially in the headline. This is again because it includes something different and catches the eye as compared to a heading composed only of plain text. In fact, this symbol along with a price can be a powerful combination to improve CTR./ppbSeasonal Relevance/bbrPotential customers want to be treated as special and they want to know that you care. One great way to show that your ad is not very generic is to include some current information. There are several ways to do this depending on your business, but the simplest is to have a seasonal or festival reference. For example, if you are selling products through your website, a headline like Christmas Special: Cameras Starting $75 should work well. By including a reference to Christmas, you are improving the relevance of your ad./ppSome advertisers use current relevance with respect to the latest news, which is another good and legitimate way to improve CTR of your PPC campaign. It all depends on what website you are promoting through Google Adwords./ppbExact keyword in the headline/bbrThis is commonly known to advertisers but the importance cannot be overstated. You should use the exact keyword that you are targeting in the title. This greatly helps in the placement of your advertisement and is also good for the readers. If you have trouble coming up with a good headline, you can always hire a copywriter to do the job for you./ppIn the end, it is all about researching what works best. You can have more than one ad prepared for the same purpose and then compare their performance over a period of time. If you find one particular wording or headline attracts more clicks, stick with it. Till you get the formula right, just experiment./p p a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p

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