Understanding a Marketing Niche Strategy

pWhat is a marketing niche b strategy/b? do you have one? If you are involved in any kind of affiliate marketing, then you should have one. Without a marketing niche b strategy/b you will definitely minimized your chances for success in Internet marketing./ppJust in case you are not familiar with the term niche, and niche markets, I will briefly explain. A niche market can simply be described as a small group of people that have a problem, and actively searching for a solution to that problem./ppHere is an example of a niche market within the market of computers, and how I would go about using a marketing niche b strategy/b to promote this niche./ppExample Niche/ppComputers – ( Market)
brLaptop Computers – (Smaller Niche Market)
brMicro Laptop Computer – (Even Smaller Niche Market)/ppIn my example above, a niche market would be computers. A smaller niche within computers might be persons searching for information on laptop computers. We can even further classify the smaller niche of laptop computers to and even smaller niche market, of people searching for micro laptop computers./ppA marketing niche b strategy/b for the niche market of computers, might be to focus our b advertising/b on the term micro laptop computers, instead of focusing on the top level niche term, computers./ppYou may be wondering why your marketing niche b strategy/b should be focused on the term micro laptop computers, instead of the top level niche term, computers. Studies have shown that top level niches are normally saturated with competition, from other advertisers./ppMy marketing niche b strategy/b would be to advertise to the people within the sub niches, rather than the larger niche market of computers. Let us now use our example niche market, micro laptop computers to go through the steps that I would take, to get my marketing niche b strategy/b started./ppOur niche market keyword would also be the same as the niche we have chosen. In this example, our long tailed keyword would be, micro laptop computers, instead of the broader term, computers. The broader the keyword chosen, the lesser the chances would be for success, within that niche./ppThe first step I would take would be to research my chosen keyword, to see how much competition I am up against. To do this I would go to Google, and type my chosen keyword micro laptop computers, within quotes, into the search space provided. I would then take note of how much other advertisers are using the same term. If our competition is less than five thousand, or even ten thousand quoted results, then it should be okay to focus our b advertising/b on this keyword./ppNext, I would research to see how many persons have searched for my long tailed keyword within the last month. To do this I would use the goggle keyword research tool. If the monthly estimated traffic is about one hundred, or more searches per month, then I would write my keyword rich article based on the keyword, micro laptop computers. I have chosen article marketing for this example only. There are many other b advertising/b b strategies/b available for use when b advertising/b niches./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p

This entry was posted on Thursday, January 6th, 2011 at 12:59 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

View the original article here