Radio Spots – Effective Lawyer Advertising?

pUsing a radio commercial as part of your lawyer b advertising/b is a bit of a gamble, but one that could pay off tremendously. I’m a big fan of legal marketing methods that can be tracked, analyzed, and run with little to no continued effort on your part. Radio can be one of these methods if your audience is receptive to it and you conduct your campaign correctly./ppbSetting Up a Radio Commercial/b/ppI’m not going to get into the technical side of how a radio commercial is produced and aired, that’s a job for the professional companies that deal with these things. Instead, I’m going to tell you the steps you can take when developing your lawyer b advertising/b b strategy/b to include radio./ppFirst, think about your client, the one you want to reach with your radio commercial. What kind of information are they looking for? What will catch their attention? Make sure this information is the basis of your script, because you only have 10-30 seconds to make your point. The most important information you MUST include is how to learn more./ppYour contact method mentioned in your radio commercial is critical to making the overall system work. If you are giving a phone number, make sure it is a number unique to that ad. That way, you know all calls coming to that number were a result of your lawyer b advertising/b on the radio. If it’s a website, make sure that address is also unique to that specific ad, so you know the traffic coming to that page is more than likely a result of your radio commercial./ppbTiming is Everything/b/ppWhen do your potential clients listen to the radio? Many radio stations have marketing sales departments with agents who will help you determine this. To help them out, you need to know the demographics of your ideal client. Knowing when your clients are most likely to hear your radio commercial is critical to picking the times and schedules for when to play your ad./ppThe scheduling of your radio commercial playback may take some trial-and-error adjustment before you find your sweet spot – or you may not find it at all. If you diligently track your timing and response for your lawyer b advertising/b on the radio and find you’re just not getting results no matter which time slots you pick, it’s most likely that radio just isn’t the way to capture your clients’ attention./ppbRadio Isn’t For Everyone/b/ppBack in the ’50s and ’60s, even the ’70s, the radio was a popular medium for information. As technology advanced, so did the way we get our news and do our research, and the radio has fallen to the wayside in recent years. But it’s not dead yet! Traditional radio is still used by many in their cars or heard in public places like restaurants, salons, and doctor’s offices. Internet radio is also gaining popularity with satellite and online streaming services allowing users to listen to their local stations from anywhere in the world./ppBefore you decide your lawyer b advertising/b should include a radio commercial you should listen to some radio channels yourself. See what kinds of ads are already being played, and if they’re local businesses, see if you can ask them how their response has been. Especially keep your ears open for other lawyers b advertising/b on the radio. This could be your legal b advertising/b niche if no one in your area is taking advantage of this method!/p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p

This entry was posted on Sunday, January 2nd, 2011 at 6:09 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

View the original article here