Why Public Relations is More Effective Than Ordinary Advertising

pDelivering a message to the world served by an effective media b strategy/b catering to targeted audience niche and achieving the expected returns has become an extremely challenging job for every individual and every company in present competitive environment./ppIt is very important for a company to market itself to accomplish goals of publicity and reach its target audience. To achieve this goal marketing executives employ ‘b advertising/b b strategy/b.’ Though for most of the marketers or manufacturers, b advertising/b is not turning out to be as productive to their expectation. It has been noticed in a survey that 83 percent of companies are not satisfied with the results they receives from their b advertising/b campaigns./ppb Advertising/b, most of the times, does not work well due to the number of reasons like skepticism and cluttering of message delivered to the audience. Moreover b advertising/b costs you extremely high, especially, when you are operating in a big market. On the other hand Public relations, is far better than b advertising/b both in terms of spending as well as delivering the message. The reason for which PR is considered more effective in accomplishing the market goals as compared to b advertising/b because it is driven by the ‘third-party endorsement’(Media) that means someone else has expressed positive opinion about your brand or product. People believe endorsements through third party as third party is neutral opinion maker and does not show invested interest in product or company./ppIn public relations, you gain conviction of an elderly and experienced person who gives opinion about your product otherwise in b advertising/b it is wastage of huge amount of money without any assurance for success. Public Relations is always far better proposition than b advertising/b for following three reasons:/ppCredibility: No matter how funny, dramatic, pleasing or clever an advertisement it is, but finally it is self-serving. As a matter of fact, we all understand that an ad is merely a pitch, even though it is cleverly disguised. On the other hand, PR goes through a filtration procedure. The information is deemed by an expert, a reporter or an editor, thus making it newsworthy and credible./ppClarity: PR is totally based on the information, not fiction. The more relevant and straightforward the information is the higher is the probability of achieving the marketing goals. Whereas, b advertising/b uses claims, comparisons, subtleties, and tries to alter public’s decisions by influencing them. PR usually delivers messages in simpler ways./ppCost Effectiveness: Unlike b advertising/b, not a single company spends its billion dollars a year on public relations. But there are more than 25 companies in the world that spends huge money on b advertising/b./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p

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