pHaving a high click through rate (CTR) is a dream of any advertiser. If people are clicking on your ad, chances are that they like something in there. A high CTR shows relevance of the ad and its attractiveness to the customer. A high CTR can do wonders to a business. Simply improving CTR from 1% to 2% can potentially double your sales or income!/ppAn added benefit of a high CTR is that Google Adwords, the most popular PPC b advertising/b network will view your ad favorably. This can be a huge saving to competitive companies who would like their ad to be there right at the top. Google Adwords ranking is determined not just by the maximum CPC but also by the CTR. This can mean reduced expenditure on being at the top, which only adds to your marketing efforts./ppSo how do you improve your CTR? Here are some tips that you should find useful:/ppbCapitalization of the Headline/bbrThere is nothing like a professionally written PPC advertisement and it starts with the right capitalization of the headline. As a general rule, except words like a, an, on, the, etc. you should capitalize all the words of your headline. Remember that the headline catches the readers’ attention and will determine whether they want to click on it or not. bre.g. A headline like buy birthday cakes now should be changed to Buy Birthday Cakes Now!, which looks much more attractive and professional and is sure to improve CTR./ppbUse Numbers/bbrEssentially, you want to attract the attention of your readers by being different and standing out. This is important because an average internet user is bombarded with thousands of ads each day and they are adept at filtering out the regular stuff./ppOne good way to stand out is to use numbers in the headline. Phrases like 3 Tips, 5 Ways, 7 b Strategies/b etc. stand out. Also, one very good way is to include a price in the headline. Thus a headline like Cheap Cameras Starting at $75 is a good one because it includes the price./ppbAttract Attention Through Special Characters: TM, R, etc/bbrThis is another way of standing out from the crowd. The use of special symbols like the trademark TM or the registered symbol go well, especially in the headline. This is again because it includes something different and catches the eye as compared to a heading composed only of plain text. In fact, this symbol along with a price can be a powerful combination to improve CTR./ppbSeasonal Relevance/bbrPotential customers want to be treated as special and they want to know that you care. One great way to show that your ad is not very generic is to include some current information. There are several ways to do this depending on your business, but the simplest is to have a seasonal or festival reference. For example, if you are selling products through your website, a headline like Christmas Special: Cameras Starting $75 should work well. By including a reference to Christmas, you are improving the relevance of your ad./ppSome advertisers use current relevance with respect to the latest news, which is another good and legitimate way to improve CTR of your PPC campaign. It all depends on what website you are promoting through Google Adwords./ppbExact keyword in the headline/bbrThis is commonly known to advertisers but the importance cannot be overstated. You should use the exact keyword that you are targeting in the title. This greatly helps in the placement of your advertisement and is also good for the readers. If you have trouble coming up with a good headline, you can always hire a copywriter to do the job for you./ppIn the end, it is all about researching what works best. You can have more than one ad prepared for the same purpose and then compare their performance over a period of time. If you find one particular wording or headline attracts more clicks, stick with it. Till you get the formula right, just experiment./p p a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p
This entry was posted on Wednesday, January 5th, 2011 at 2:16 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.marți, 11 ianuarie 2011
vineri, 26 noiembrie 2010
Article: Could Brands Improve Their Outreach to Bloggers?
Blogs are not the hottest social media trend of the moment, but they remain a powerful platform for self-expression—and for brand and product recommendations. eMarketer estimates that 51% of US internet users will read blogs at least monthly this year, and according to October 2010 research from blog portal Technorati many will find them influential.
Nearly half of internet users surveyed worldwide said they trusted blogs as an information source, and slightly more said they were likely to recommend a brand, product or service they heard about on a blog. But are bloggers ready to make recommendations themselves?
Among all bloggers, 55% said they review products or brands rarely or never, up slightly from the 53% who said the same in Technorati’s “State of the Blogosphere 2009” report. Among “hobbyist” bloggers—the most common kind—the drop was similar.
In addition, 42% of all bloggers and 40% of hobbyists said they sometimes blogged about brands they loved or hated, down from 46% and 44%, respectively, last year.
Following a brand on social media may keep it closer to the top of blogger’s mind, encouraging more frequent posting on the subject.
But bloggers are dissatisfied with how brands are treating them. Nearly two-thirds of all blogger respondents said they felt bloggers were treated less professionally by brand representatives than were members of the traditional media, and hobbyist bloggers were most likely to hold that view.
Brand representatives must remember that even bloggers who write only for fun expect to be treated with respect. Earlier research from IZEA noted the high value bloggers and other social media personalities place on their endorsements, and if bloggers are credible and have the reach a marketer is looking for they deserve to be treated like the media outlets they are.
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vineri, 5 noiembrie 2010
Improve Your Business By Advertising Using These Local SEO Strategies
pOnline marketing is getting popular around the world. Large business entrepreneurs create websites for promoting their online business and profit-making. This could not be possible for small business corporations as they won’t be able to spend lots of money. The best and cheap method available for reducing the cost and increase the profit in online marketing is through SEO or Search Engine Optimization./ppThere are so many reasons why SEO is important in online marketing. There is no use in having a website without enough visitors’ to the website. The importance of an SEO comes in here as they have the idea and skills on how to increase the visitors to the website. This can bring more customers for your product./ppFurthermore, SEO can make your website popular and increase the page rank of your website. Websites with high page rank would be indexed by the search engines and your website will be in the top list of the result page. You can get thousands of customer’s worldwide and bring in profit to your business./ppWebsite optimization is very important when considering your competitors. Customers always look for informative and trustworthy websites for their online purchase. If you are able to optimize your website to the expectations of the customers, you can get more visitors and more money through online marketing./ppFinally, for small business corporations their activities would be limited to a local area. If the economic conditions are worse in that area this will affect the business adversely. Here, too SEO helps in a better way as you can transport your business across the world and bring in customers for your products./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
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