pThe Little Guy Network free b advertising/b b strategies/b I use daily to generate 2-3 sales without paying a dime./ppFree b advertising/b does not take much skill, just some time and finding small little niches. If one has some time to write 4-5 articles in a day you will see some huge results quickly in your leads being generated as well as sales./ppHere are some very highly secretive FREE b advertising/b b strategies/b:/pp1. 4-5 Articles written a day with about 400 words and you use the same keyword about 4 times throughout the article you will have an unbelievable amount of traffic to your site./ppYour articles should be nicely written with some information and content for everyone viewing your article. It is also very important to not talk about your specific product but more about what you have to offer as a person./ppArticle marketing if done write can build any business online within a matter of days and really jump start your business growth rather quickly./pp2. Forum Marketing is very effective and if you can find 4-5 forums with lots of traffic and the SUBJECT being your industry, all it takes is a good 60-90 minutes everyday, have 3-4 web browsers open and then just jumping back and forth leaving replies and also starting new threads/topics./ppAt the bottom of each of your post you will see a SIG FILE, that is where you leave a nice little QUOTE or SAYING also make sure you add a link back to your personal page. If you are promoting a affiliate program many sites don’t allow back-links to your affiliate site, so make sure its a personal site./ppForums are where many relations are created and you can learn a whole lot of marketing for FREE, because most top marketers are one those forums given there knowledge away and networking with sharp individuals./pp3. Video Marketing is a awesome way to really BRAND yourself and market ANYTHING. I truly mean that, video is the new way for people to see who you are and how well you know this industry./ppVideo marketing is very effective because there are some programs and niches for everyone to know, that you can actually get your video ranked high on google,yahoo,msn and draw in tons of traffic to your site in a short matter of time./ppThere are several programs out there also that let you upload a video and then it send it out to about 35 different networks of high traffic./ppAll you need is a webcam and some time about 5-10 minutes and you can really crank out 2-3 videos in a day if not more./ppWell I hope this helps many of you new marketers and people looking for an opportunity. There are endless amounts of ways to generate FREE traffic and sales within a short matter of time./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Monday, January 3rd, 2011 at 10:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.vineri, 14 ianuarie 2011
marți, 11 ianuarie 2011
5 Strategies to Improve CTR for PPC Advertising
pHaving a high click through rate (CTR) is a dream of any advertiser. If people are clicking on your ad, chances are that they like something in there. A high CTR shows relevance of the ad and its attractiveness to the customer. A high CTR can do wonders to a business. Simply improving CTR from 1% to 2% can potentially double your sales or income!/ppAn added benefit of a high CTR is that Google Adwords, the most popular PPC b advertising/b network will view your ad favorably. This can be a huge saving to competitive companies who would like their ad to be there right at the top. Google Adwords ranking is determined not just by the maximum CPC but also by the CTR. This can mean reduced expenditure on being at the top, which only adds to your marketing efforts./ppSo how do you improve your CTR? Here are some tips that you should find useful:/ppbCapitalization of the Headline/bbrThere is nothing like a professionally written PPC advertisement and it starts with the right capitalization of the headline. As a general rule, except words like a, an, on, the, etc. you should capitalize all the words of your headline. Remember that the headline catches the readers’ attention and will determine whether they want to click on it or not. bre.g. A headline like buy birthday cakes now should be changed to Buy Birthday Cakes Now!, which looks much more attractive and professional and is sure to improve CTR./ppbUse Numbers/bbrEssentially, you want to attract the attention of your readers by being different and standing out. This is important because an average internet user is bombarded with thousands of ads each day and they are adept at filtering out the regular stuff./ppOne good way to stand out is to use numbers in the headline. Phrases like 3 Tips, 5 Ways, 7 b Strategies/b etc. stand out. Also, one very good way is to include a price in the headline. Thus a headline like Cheap Cameras Starting at $75 is a good one because it includes the price./ppbAttract Attention Through Special Characters: TM, R, etc/bbrThis is another way of standing out from the crowd. The use of special symbols like the trademark TM or the registered symbol go well, especially in the headline. This is again because it includes something different and catches the eye as compared to a heading composed only of plain text. In fact, this symbol along with a price can be a powerful combination to improve CTR./ppbSeasonal Relevance/bbrPotential customers want to be treated as special and they want to know that you care. One great way to show that your ad is not very generic is to include some current information. There are several ways to do this depending on your business, but the simplest is to have a seasonal or festival reference. For example, if you are selling products through your website, a headline like Christmas Special: Cameras Starting $75 should work well. By including a reference to Christmas, you are improving the relevance of your ad./ppSome advertisers use current relevance with respect to the latest news, which is another good and legitimate way to improve CTR of your PPC campaign. It all depends on what website you are promoting through Google Adwords./ppbExact keyword in the headline/bbrThis is commonly known to advertisers but the importance cannot be overstated. You should use the exact keyword that you are targeting in the title. This greatly helps in the placement of your advertisement and is also good for the readers. If you have trouble coming up with a good headline, you can always hire a copywriter to do the job for you./ppIn the end, it is all about researching what works best. You can have more than one ad prepared for the same purpose and then compare their performance over a period of time. If you find one particular wording or headline attracts more clicks, stick with it. Till you get the formula right, just experiment./p p a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p
This entry was posted on Wednesday, January 5th, 2011 at 2:16 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.sâmbătă, 4 decembrie 2010
Top 5 Strategies For a Successful Direct Response Campaign
pTypically, when you are running a direct response (DR) online b advertising/b campaign, you have a very limited time to prove the effectiveness of your b advertising/b b strategy/b and the capability of your network. If the client does not see a clear progression of performance in the right direction, they would terminate the campaign. Clients usually have 24-48 hour out clauses in their insertion order (IO). When running an online display campaign, there are lots of variables at play. nbsp;Choosing the right ones could be the difference between a successful campaign and a prematurely terminated campaign with an unhappy client./ppHere are the key ingredients to a successful DR campaign:/pp1.nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; bContent/b: nbsp;Content is very crucial component of any successful campaign. The content decides how long the user is going to be on a site, what would be the location of the ad on the page and how much will the user engage with the ad./ppConsider a user on a photo sharing site. Each page on the site will have some ads. The user will most likely be skimming through pages looking at pictures spending barely seconds before moving on to the next page. If such is the case, you can imagine that the user will not even look at the ads. Contrast this with an article that is of editorial nature, a user is more likely to be on this type of page for minutes. An ad on such a page will be in front of the user for a longer time and is more likely to register and invoke a response from him or her./ppThe more relevant the content to the b advertising/b campaign, the more likely it is that the user will engage with the ad. If you are selling Verizon FiOS service, for example, you are more likely to find the user on cnet.com rather than babycentral.com. Which bring me to the next item on my list namely the audience. nbsp;/pp2.nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; bAudience/b: nbsp;When planning your campaign, it is imperative that you chose to run it in front of the right audience. As simple and as obvious as it may sound, it is often an overlooked feature of a campaign. Very often I come across campaigns that failed because they were running on mismatched audience. You can get sophisticated by employing a third party audience measuring company like Quantcast or Comscore, or you can use common sense while picking which sites to run the campaign on. Like I said above, Verizon FiOS will perform better on CNet than on babycentral. If you can get the right ad in front of the right audience you would have done the trick, unless of course you missed out on recency and frequency aspect of targeting the user. nbsp;/pp3.nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; bRecency and Frequency/b: While deciding who to show the ad and who not to, a key decision parameter that I always use is how recently the ad was shown to the user in question and how many times has the user already seen the ad. After having run a lot of campaigns, I can tell you that you have a better chance of succeeding if you show an ad to a user who has recently seen the same ad. There is also a limit on the number of times you should show an ad to a user before deciding that the user will not engage in the future. From my experience, this number is between 3 to 5 times per day. nbsp;If the user does not engage with your ad after you have shown it to them 3 to 5 times, your chances of succeeding with this user drop significantly as you show more ads to this same user. So once you have shown the ad to as many users as you can what else can you do? You can find other relevant audience using re-targeting./pp4.nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; bRe-targeting/b: nbsp;Re-targeting allows you to target users who have been on the advertiser’s site either browsing or looking for more information. If you can identify such users within your network, you can be assured that these users will engage much better than other users. Whenever possible, I utilize re-targeting as a key component while building my campaigns. Performance of this audience is always superior to the others. The only issue is to find enough such users to run your entire campaign in front of them. Once you have applied all the above mentioned four techniques, you can utilize the final technique of standard targeting to fine tune your campaign and make it more efficient.nbsp;/pp5.nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; bStandard Targeting/b: Sometimes basic targeting can save media dollars for your advertisers which could result in an efficient successful campaign. If you are showing an ad which is relevant to a certain state, there is absolutely no advantage in showing that ad to users who are outside that region. Whenever possible identify if the product is a nationally advertiser or more regional in nature. If it is regional then you should definitely geo-target the campaign to that region only.nbsp;/ppI have often notices that the performance of most of my campaigns usually drop off between 12 AM to 4 AM. These are the times when users are less engages, tired, trying to wrap up their work and go to bed. It is very unlikely that you will get them to engage. If you are selling a business product like FedEx Kinko’s office services, you are better off running that campaign from 7 AM to 7 PM. Also, remember you can target off of user’s time zone rather than yours. I have seen this error being made where campaign managers forget to target to user’s time zone and end up either running the campaign longer during the day or ending it prematurely for users on either side of the coast. This is an important distinction that is often overlooked./ppThese were, in my opinion, the most crucial components that can lead you to running a successful DR campaign. Again, not all campaigns respond positively with the same degree to all of these components. Some factors are more determinant for one campaign then others. You will have to play around with these to find out which one or ones make the most impact on your campaign. Once you identify which factors make your campaigns work, pour more traffic in those factors and reduce the traffic from others. I also recommend monitoring the campaign’s performance on a weekly basis. Sometimes factors that work initially for a campaign may stop performing as well and other non-performing factors might become dominant performers. If and when this happens you should be able to monitor it and adapt to the change./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Saturday, November 6th, 2010 at 8:48 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.joi, 2 decembrie 2010
Online Promotional Strategies For Start Up Entrepreneurs
pAs a small business owner are you looking at promotional b strategies/b that could, while giving you a steady stream of prospects can also save costs?/ppDo you know that thousands of website owners use few simple techniques to generate targeted visitors to their websites without spending a penny on b advertising/b? Yes. It is the webs most well kept marketing secret./ppThese are the b strategies/b used by fortune 500 companies as well as some of the most successful internet marketing wizards. The principle behind this incredible internet marketing b strategy/b is first GIVE and then GET. When used effectively, the results could be mind boggling./ppHow Does This b Strategy/b Work?/ppImagine for a moment that you are selling insurance. It is just an illustration. It could be a healthcare product, credit cards, housing or innumerable other loans or anything under the bright blue skies. The moment you talk of insurance to any prospect who is already hunted (pardon my term hunted. that is what a prospect feels about sales approaches) day in and day out by insurance sales persons, immediately erects a barrier and comes up with innumerable excuses for not wanting insurance./ppNow there is another way. You offer people valuable information about choosing the right insurance in the form of a free report, an article, or a book. Would people take it? They definitely would. Because they are under no obligation or pressure to buy anything in the first place. They are also getting a benefit which is valuable information about choosing the right kind insurance./ppNow this free information product that you offer has subtle messages or links to your website with your address and phone no’s as the sponsor of the book. The person reading the book has already started to build a good image about you because you have offered him valuable information which is going to benefit him. He is obliged to you for the free service that you have rendered him. So he is more likely to call you if he needs your product than any other competing product./ppLet’s assume for a moment he does not require insurance. But just because he appreciates the valuable information contained in your info product he forwards it to five more of his friends or relatives. Your information with your ads has now been exposed to 6 persons whereas you gave it to only one with no involvement of time, money, or effort. These five people again find the information valuable and each person shares it with 5 more of their friends. Now you have reached 31 more people. This way it continues on may be not in the same arithmetical progression mentioned here. It could be more or less. But be rest assured you have created a viral b advertising/b tool that keeps moving and replicating and spreads across./ppWe have taken an example of an ebook, e-report, or white paper. In the case of an article it works slightly differently. An article is published in ezines like this one with a huge readership. Whoever likes the article can of course forward it to their friends. But a content syndication site also has thousands of other ezine owners visiting it for content. So an article which is preapproved by the author gets published and in turn they keep being republished in hundreds of sites with the authors link in the article./ppNow do you see what an exciting promotional b strategy/b this could be that has very little cost implications while reaching a wide national or global audience making your cash registers ring./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p
This entry was posted on Friday, November 19th, 2010 at 10:48 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.sâmbătă, 27 noiembrie 2010
Approaching New Business Strategies
pMany people talk about business b strategies/b but have a great failure to realise precisely what this is – is it surprising that a fair deal of businessmen have a giant problem discussing this when they do not exactly know what this is!/ppQuestions that should get asked may include the resolution of the undoubted fact that’s there even a b strategy/b in existence or if this is the case is this the right one? Additionally, how can we work out what a technique is and how does one go about developing one? It’s extremely crucial when developing b strategy/b to take a quick look at some of the issues and why a selected trail can go wrong-if one keeps doing a corresponding thing, one will get the same result. Most way of research are above 35 years old but there is a total absence of appreciation of them among businessmen and lots of them do not understand the simplest way to utilize them. So how can we correct this anomaly? Initially, the ground rules must be set so participators need to arrive with open, clear minds./ppMethod might be matched against seeing everything around, from each angle available and even into the future and the following necessities must be met to be successful: Buyers are ultimate and form the roots of market understanding, practicability must take preference over concept, the business wants of now and the future need to be thought about and the method should be quantifiable. It is worth at roughly that point to touch on the philosophy behind a method. The best spot to start is to take the old saying of begin with where you’d like to be and work backwards to where you are now./ppTop Five web business Systems to achieve success in Web Based Opportunities:/pp• Paid Surveys – there’s basically a massive list of valid firms that help home-based roles through paid surveys and poser shopping. A number of these internet sites are hypes and some scams, these corporations might bombard you with offers and guarantees with loads of undesired b advertising/b. Nevertheless Maximum Paid Surveys is among the most authoritative web site which hosts a catalogue of legitimized paid surveys company, puzzle shopping and focus groups on the web. A notable aspect about the paid surveys is that it’s a really nominal one- time investment and you can start with your web based small business with no experience and precise skill base. It can supply you the first fiscal success until you are sufficiently mature to put your hands in other more concerned marketing systems./pp• Internet marketing – According to Wikipedia, affiliate marketing is a Net based selling practice in which a business rewards a few business partners or associates for each visitor or client created by the affiliate’s promoting efforts./pp• Own an internet site – To run a successful web based small business you have to have an internet site, identify a smart idea or product that sells and is comparatively straightforward to market. Knowing the way to build or change a webpage is also a critical ability, or you will probably finish up spending substantial amount of cash in hiring a talented person who has to maintain and make easy changes to your website for you./pp• Niche Promoting – the prime ingredient of Niche b advertising/b b strategy/b is the dedication and focus of the efforts towards a tiny niche segment of a market rather than the whole world.Usually this tiny fragment of the market is overlooked or ignored by large firms and the less competition makes it valuable to explore it for profits. The idea is to target a targeted sector, concentrated area – geographically or demographically./pp• Multi-level-marketing – ( MLM ) is also called internet promotion, direct selling, referral promoting or pyramid selling. Lots of the Net firms use it by describing a selling structure by building a structure of affiliates for their general promoting system./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p
This entry was posted on Sunday, November 14th, 2010 at 9:12 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.vineri, 5 noiembrie 2010
Top 5 Internet Advertising Strategies for Small Business
pThis one you have got to remember when it comes to Toronto Internet b advertising/b. Not all b advertising/b ideas will work for your business. In the same manner, not all tried and tested b advertising/b ideas are good for your business. In fact, there are free Toronto Internet b advertising/b methods that are equally as effective as the paid ones and you don’t have to break an arm and a leg just to harness the full potential of your Internet marketing program./ppInternet b advertising/b is a critical element in the overall marketing program of small businesses operating in Toronto, Canada. Those engaged in real estate, IT, health services and retail must concentrate their efforts in building innovative online properties that can help them achieve strong position in highly competitive markets./ppHere are the top 5 free Toronto Internet b advertising/b b strategies/b that you can use to grow your business./ppstrongSubmit articles to ezines/strong/ppThe effectiveness and popularity of article marketing is indisputable. If you do have the talent and time, article writing and submission can be a most potent tool for b advertising/b your company and the products or services that you are offering. Just make sure that you include a link to your Website./ppstrongOffer freebies of value to target clients and business prospects/strong/ppFor those engaged in brick-and-mortar type of business, this would simply be premium items such as key chains, mugs or t-shirts. What would be the appropriate premium items that you can offer online for free? Well, you actually have a diverse collection of possible free premiums that you can offer to your target clients and business prospects. Your options may include eBook, mouse pointers, screensavers or just about anything that is of value to them./ppstrongLaunch an email marketing for your business/strong/ppThis has got to be the quickest and the most economical way of getting to your potential clients and business prospects. This is a form of free b advertising/b that is similar to mailer campaign done through snail mail. Once you have a rich databank of your target client, email marketing campaign should be seriously considered./ppstrongSend out press releases online/strong/ppOnline press release is equivalent to traditional press release or news article that is printed in magazines and newspapers. One of the main advantages of online press release is that it has a wider coverage. The only thing that needs to be done is to write something about your business that is considered newsworthy and have them released through wire services online./ppstrongEngage in blog marketing/strong/ppThis one should be your top option when considering free Toronto Internet b advertising/b options for your business. The immense popularity of blogs makes it a logical medium for b advertising/b the products or services of your company. You can write an anecdote about an interesting personal experience or share your views or professional insights on subjects and issues that are interesting or important to your target clients. It is also an effective platform where you can present interesting and valuable information about your company and the products or services that you are offering./p p a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p
This entry was posted on Friday, October 15th, 2010 at 6:15 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Improve Your Business By Advertising Using These Local SEO Strategies
pOnline marketing is getting popular around the world. Large business entrepreneurs create websites for promoting their online business and profit-making. This could not be possible for small business corporations as they won’t be able to spend lots of money. The best and cheap method available for reducing the cost and increase the profit in online marketing is through SEO or Search Engine Optimization./ppThere are so many reasons why SEO is important in online marketing. There is no use in having a website without enough visitors’ to the website. The importance of an SEO comes in here as they have the idea and skills on how to increase the visitors to the website. This can bring more customers for your product./ppFurthermore, SEO can make your website popular and increase the page rank of your website. Websites with high page rank would be indexed by the search engines and your website will be in the top list of the result page. You can get thousands of customer’s worldwide and bring in profit to your business./ppWebsite optimization is very important when considering your competitors. Customers always look for informative and trustworthy websites for their online purchase. If you are able to optimize your website to the expectations of the customers, you can get more visitors and more money through online marketing./ppFinally, for small business corporations their activities would be limited to a local area. If the economic conditions are worse in that area this will affect the business adversely. Here, too SEO helps in a better way as you can transport your business across the world and bring in customers for your products./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a /p
This entry was posted on Thursday, September 30th, 2010 at 8:28 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.vineri, 29 octombrie 2010
Marketing Strategies 101
pInternet marketing is a fantastic idea that centers on simplicity. But it’s vital to fully understand the internet marketing b strategies/b that work, because simplicity simply doesn’t work without successful marketing tactics. Always keeping things simple keeps customers coming back time and time again because they know how and where to find you – and they also know they are able to count on you to have what they’re searching for even before they recognize what they need./ppSo, precisely what are b advertising/b and marketing tactics anyway?/ppThey’re marvelous secrets and techniques that are not typically understood or recognized by the common competitor in the business. They will begin with a clear picture and visual images of how you define success for your business. Understanding how to read the buyer’s mind and control how they think and what they decide to buy is an essential secret weapon to success in b advertising/b and marketing./ppb Advertising/b and marketing tactics always include a ‘hook’ for the customer. That’s something valuable to them. It’s a particular benefit the client recognizes as valuable and significant for whatever reason./ppBut first, you will need to securely grab their attention./ppWriting is different than face-to-face conversation or marketing the main advantages of a service or product with the client looking at you. But when you have learned to interject and intertwine emotional feelings and excitement in your written marketing materials, you’ll be able to easily grab a customer’s attention and maintain it./ppUnderstanding how to use a few of the following marketing b strategies/b will allow you to not only succeed, but catapult your business to higher elevations of success than you ever thought possible. b Strategies/b that include:/pp1. Gravity Pulling Copy
br2. Repetition
br3. Repetition (just to make sure you’re ‘listening’!)
br4. Power of Questions
br5. Mind Control
br6. Scarcity
br7. Reveal All Marketing/ppWith a clear understanding of how you can deploy these tactics, you’ll be able to become a marketing and b advertising/b success since you’ll anticipate and fill your customer’s requirements before the customer even knows what he or she wants themselves!/ppEven with the various marketing b strategies/b dissected and revealed, you will also figure out how to keep it simplistic. Keep in mind that simplicity is one of the most essential keys to effective marketing and b advertising/b and that has never been more vital than in the online marketing arena. Customers have a choice to keep reading past the first few words of your content, or simply click to another site.
brWith our proven b advertising/b and marketing b strategies/b, not only will they keep reading, but they’ll keep coming back for more. And even better, they’ll bring other clients with them./ppIf you’ve already spent too much effort doing exactly the same old marketing and b advertising/b things over and over, and getting the same old poor final results, it’s time for you to try something fresh and effective. It’s time for you to explore a world filled with possibilities and opportunities by including successful, proven marketing tactics into your marketing plan./ppThe time spent setting up a successful internet marketing plan today with tactics that actually sell, will result in dynamic results and more time to do what you like doing best in the future – counting your conversions and profits!/p p a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a /p
miercuri, 27 octombrie 2010
Marketing Strategies and Brand Management – Tom and Jerry Tales
Business likes to build brands that last. But not all brands last the distance or the time to stand firm in the consumers’ minds. It takes more than mere advertising and promotion to establish brands that live on forever, being looked upon fondly by generations together. Successful brands outlive the normal product lifecycle expected of products in a similar category, while they continue to provide high quality consumer service.
There are brands that were founded decades ago and still continue to rock the market – but it’s not that these brands were conceived with the intention of making them last for generations. The idea behind such brand building originally is to produce quality products and give it a tag that appeals to the target market. Consider the example of two of the most famous cartoon characters in human history. As you would have probably guessed, they are Tom and Jerry. Tom and Jerry cartoons are so powerful and all-pervasive that they still resonate among young minds as their favourite pals.
Tom and Jerry cartoon first came to light, showcasing the animated characters as rivals trying to outwit each other, seventy years ago, in February 1940. Since then, Tom and Jerry tales have been part of every child’s dream, tickling them with their funny anecdotes and hilarious crusades. And having been around as the most sought after entertainment brands for seven decades, they still create the same magic that they are used to creating. There are people who have grown up watching the cat fights between Tom and Jerry and there are kids who are just being introduced to the famous characters. And they appeal to people of all ages and make them forget their problems for a brief while that they are on screen.
Coming to think of it, Tom and Jerry haven’t tried to reinvent themselves to match the changing times. The brands haven’t tried hard to stay in tune with the electronic age, apart from the way they have adapted to being seen on the DVD and YouTube channel. But their core value has been around entertaining children and making people laugh. They have stuck to their knitting and have not diversified into unrelated territory. Tom chases Jerry and Jerry hits back – and the Tom and Jerry tales have been simple, extremely hilarious and have stayed focussed on the central theme. And they have consistently delivered value to consumers.
The secret behind marketing success is just that – to be focussed on value delivery and in making sure the brand management is tightly knit around its core. If products can achieve that and appeal to their target market the way Tom and Jerry have done, they would outlive the conventional limits imposed by product lifecycles.
Passion for Writing and Business; Post-graduation in Management; Some useful managerial experience and International Exposure; Belief in Risk-taking and in the spirit of the entrepreneur. That's me.