Blog: eMarketer Webinar Playback: Email Best Practices in the Age of Social and Mobile

Friday, November 19, 2010

To listen and watch playback of the webinar, Email Best Practices in the Age of Social and Mobile with Principal Analyst David Hallerman, click here. You can view the PowerPoint deck below.

Join Principal Analyst David Hallerman to find out:

About email’s integral place among digital messaging channels, such as social networks and mobileWhy deliverability challenges increase with multichannel communications, and how to overcome themHow to address customer preferences for communications on multiple devicesWays to optimize email for pass-along via email or social networksHow the right email service provider can smooth out the process

About David Hallerman

As eMarketer’s expert in online advertising and marketing, David Hallerman covers email marketing, online video and display advertising, search engine marketing, internet ad targeting, brand marketing, and ad spending across media.

David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, Bloomberg’s Businessweek, Forbes and Advertising Age and on several television and radio shows.

David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, OPA Breakfast Forums and DM Days.

Sponsored by Return Path.

Posted: November 19, 2010. Filed under: Advertising, Email, Mobile, Social Media, Webinars  

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Blog: eMarketer Webinar Playback: Tips for Reaching & Engaging the Elusive Millennial

Friday, October 1, 2010

To listen and watch playback of the webinar, Tips for Reaching & Engaging the Elusive Millennial with eMarketer CEO Geoff Ramsey, click here. You can view the PowerPoint deck below.

Join eMarketer CEO Geoff Ramsey to find out about:

The fluid ways these digital natives spend their media timeWhat they really think about advertisingWhy their deep involvement with social media does not mean deep trust
of social networksWhat brands need to know about the research and purchase habits of these
device agnosticsWhat are the marketing techniques that fail with millennials—and the
ones that succeed

About Geoff Ramsey
Geoff Ramsey is one of the internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, Bloomberg Businessweek and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies, Association of National Advertisers (ANA), Magazine Publishers of America (MPA) and the Interactive Advertising Bureau (IAB).

Sponsored by:

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View the original article here