Blog: eMarketer Webinar: Key Digital Trends for 2011

To listen and watch playback of the webinar, Key Digital Trends for 2011, click here. You can view the PowerPoint deck below.

You’ll find out what to expect in mobile, social media and online advertising, including:

Why marketers are increasing spending on social media –
and what it means for other marketing budgetsWhy apps aren’t just a mobile toolHow targeting consumers by location will evolveWhat is real-time bidding and how it will change your jobWhy the privacy issue might be the trend to halt all trends

About the Speakers:

Noah Elkin, principal analyst, covers developments in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Search Engine Marketing Professional Organization’s Emerging Technologies Committee and a member of the Direct Marketing Association’s iDirect Leadership Committee. He is in demand as a speaker at digital and industry conferences.

David Hallerman, principal analyst, is eMarketer’s expert in US online advertising and marketing, covering search marketing, online video advertising, internet ad targeting, email marketing and ad spending across media. He is frequently quoted in top business publications and broadcast programs.

Debra Aho Williamson, principal analyst, is a leading thinker on social media marketing and the demographics of social media users. The founding executive editor of pioneering internet publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major industry events.

Please join us for this eMarketer webinar, and learn from Principal Analysts Noah Elkin, David Hallerman and Debra Aho Williamson about some key digital trends for 2011.

Sponsored by Unica.

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Blog: eMarketer Webinar: Social Media Outlook for 2011

Thursday, January 6, 2011

Please join us for this free webinar featuring eMarketer Principal Analyst Debra Aho Williamson, who will highlight key social media trends for 2011 and provide a preview of eMarketer’s latest forecast for social network ad spending in the US and around the world.

Speaker: Debra Aho Williamson, Principal Analyst at eMarketer

What: Social Media Outlook for 2011

When: Thursday, January 20, 2011, 1 pm ET

You will take away:

The numbers to know—how businesses are budgeting for social media and what they are spendingHow important Facebook is becoming to the online marketplaceWhy “liking” a brand is only the beginning of a consumer’s dialog with a companyWhich demographic groups are the heaviest users of social media and how to effectively reach them

About Debra Aho Williamson

Debra is eMarketer’s lead analyst focusing on social media marketing and the demographics of social media users. She produces eMarketer’s forecasts for social network advertising spending in the US and worldwide and has written more than two dozen reports delivering key insights covering how marketers, media and consumers are engaging with social media. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and invited to speak at major digital marketing internet events.

Please join us for this free webinar, and learn from Principal Analyst Debra Aho Williamson what you need to know about social media marketing for 2011.

Sponsored by Demand Media.

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Blog: eMarketer Webinar Playback: Email Best Practices in the Age of Social and Mobile

Friday, November 19, 2010

To listen and watch playback of the webinar, Email Best Practices in the Age of Social and Mobile with Principal Analyst David Hallerman, click here. You can view the PowerPoint deck below.

Join Principal Analyst David Hallerman to find out:

About email’s integral place among digital messaging channels, such as social networks and mobileWhy deliverability challenges increase with multichannel communications, and how to overcome themHow to address customer preferences for communications on multiple devicesWays to optimize email for pass-along via email or social networksHow the right email service provider can smooth out the process

About David Hallerman

As eMarketer’s expert in online advertising and marketing, David Hallerman covers email marketing, online video and display advertising, search engine marketing, internet ad targeting, brand marketing, and ad spending across media.

David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, Bloomberg’s Businessweek, Forbes and Advertising Age and on several television and radio shows.

David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, OPA Breakfast Forums and DM Days.

Sponsored by Return Path.

Posted: November 19, 2010. Filed under: Advertising, Email, Mobile, Social Media, Webinars  

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Blog: eMarketer Webinar Playback: Tips for Reaching & Engaging the Elusive Millennial

Friday, October 1, 2010

To listen and watch playback of the webinar, Tips for Reaching & Engaging the Elusive Millennial with eMarketer CEO Geoff Ramsey, click here. You can view the PowerPoint deck below.

Join eMarketer CEO Geoff Ramsey to find out about:

The fluid ways these digital natives spend their media timeWhat they really think about advertisingWhy their deep involvement with social media does not mean deep trust
of social networksWhat brands need to know about the research and purchase habits of these
device agnosticsWhat are the marketing techniques that fail with millennials—and the
ones that succeed

About Geoff Ramsey
Geoff Ramsey is one of the internet’s most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, Bloomberg Businessweek and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies, Association of National Advertisers (ANA), Magazine Publishers of America (MPA) and the Interactive Advertising Bureau (IAB).

Sponsored by:

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Blog: eMarketer Webinar: What Marketers Need to Know About Video Advertising Engagement

Please join us for this free webinar featuring eMarketer Senior Analyst David Hallerman, who will discuss the hot trends in online video and what they mean for marketers—today and in the future.

Speaker: David Hallerman, Senior Analyst at eMarketer
What: Tips for Marketers — Video Advertising Engagement
When: Thursday, October 21, 2010, 1 PM ET

Join us to find out about the most important trends for 2011:

What growth in ad dollars and audience means for marketersWhat’s new in consumer video consumptionHow big brands’ focus on video is changing the landscapeHow to best measure online video advertising’s effectiveness

About David Hallerman

As eMarketer’s expert in online advertising and marketing, David Hallerman covers online video and display advertising, search engine marketing, internet ad targeting, brand marketing, and ad spending across media.

David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, Bloomberg’s Businessweek, Forbes and Advertising Age and on several television and radio shows.

David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, OPA Breakfast Forums and DM Days.

Please join us for this free webinar, and learn from Senior Analyst David Hallerman what you need to know about the dynamic online video advertising market.

Sponsored by EyeWonder.

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