Customer Engagement: A Kinetic Word of Mouth Technique

Customer Engagement: A Kinetic Word of Mouth Technique (David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business Owners)window.fbAsyncInit = function() { FB.init( { apiKey: 'a279adbe87e2b3c505e777af99a5260d' } ); YAHOO.util.Event.onDOMReady( function() { FB.XFBML.parse(); } );};( function() { var e = document.createElement( 'script' ); e.async = true; e.src = document.location.protocol + '//connect.facebook.net/en_US/all.js'; document.getElementById( 'fb-root' ).appendChild( e );} )();David Young | Branding Blog - Marketing Advice and Advertising Strategy for Local Business OwnersDave Young has been dispensing advertising, marketing and web advice to local business owners since February, 2004. Let's ConnectHello...I'm Dave.

I help small business owners...mostly main street people, the brick and mortar types with their marketing.
I'm also a 2-star Nebraska Admiral in case that means anything to you.

TweetRecent Posts3 Ways to Make the Caller's Experience Reflect Your CustomersDing Dong SEO Gone BadAvery's run at 3M: Differentiate. Demonstrate. Directed Humor.On Your Market: Open for BusinessCustomer Engagement: A Kinetic Word of Mouth TechniqueMarketing Beyond Advertising: Save enough to pay for airfare and hotel!Tom Wanek's Ad-Speak CalculatorContextual Linking: Your web site is NOT a strip mallThe Fabulous Price of Free...Square offers free credit card readerKey to Word of Mouth: Kinetic and Audio Delight Follow this blog « Marketing Beyond Advertising: Save enough to pay for airfare and hotel! |Main| On Your Market: Open for Business »

Customer Engagement: A Kinetic Word of Mouth Technique

If you can get people involved in an experience with your product during the buying process, you'll go a long ways to cementing good feelings toward you. You'll also give your customer a reason to blab.

Chevrolet is now offering Corvette customers the opportunity to assist in the assembly of the very engine that will be put into their new ZR1 or Z06. The engine will get a custom plaque before it's shipped to final assembly in Bowling Green, KY.

Imagine if you will, how intolerable these Corvette owners will be in their insistence on telling you how they built their own engine. They'll want to show you the pictures. They'll offer to raise the hood to show you the plaque.

QUESTION: How can you offer a similar experience to your own customers? How can you involve them?

Dave Young on July 14, 2010 in Advertising, Advertising Performance Equation, Customer Experience, Word of Mouth | Permalink

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Comments Customer Engagement: A Kinetic Word of Mouth Technique

If you can get people involved in an experience with your product during the buying process, you'll go a long ways to cementing good feelings toward you. You'll also give your customer a reason to blab.

Chevrolet is now offering Corvette customers the opportunity to assist in the assembly of the very engine that will be put into their new ZR1 or Z06. The engine will get a custom plaque before it's shipped to final assembly in Bowling Green, KY.

Imagine if you will, how intolerable these Corvette owners will be in their insistence on telling you how they built their own engine. They'll want to show you the pictures. They'll offer to raise the hood to show you the plaque.

QUESTION: How can you offer a similar experience to your own customers? How can you involve them?

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