We all know the importance of networking for our career development and business success. Whether you are an entrepreneur who wants to bag contracts or a student stepping into work life, you need to be out there, networking with people who matter. And the networking phenomenon, which has been a differentiating factor between the “Have’s” and the “Have Not’s” over the years, has reached a different stage altogether, with the proliferation of internet and the prevalence of broadband over other forms of communication. With the onset of 3G communication, that lets people use their smart phones and now, iPads for browsing, social networking as a genre’ has become part of one’s career.
With so much importance being given to social networking sites, and with social media being such a prominent and compulsive means of staying in touch, it is surprising that a majority of the net-worthy people, who are addicted to social media sites such as Twitter and Facebook, still are not sure what to do with the new-age communication tools.
Consider Twitter, the new way of expression. People follow and are being followed in legions, with tweets sometimes growing so much in volume that Twitter goes down. Everyone from celebrities to CEO’s, businessmen and politicians are out there, tweeting real time about their lives. However, how many of them are really sure about what they are doing out there in Twitter?
It could be noticed that some Twitter celebrities have huge following, disproportionately more than an ordinary tweeting guy, a reflection of the strength and power associated with their celebrity status. However, in most cases, there are just as many people who “Un-follow” people on Twitter, as there are new Twitter followers. And sometimes, those who are relatively less known may command a lot more following on their Twitter account. In effect, real world popularity has less to do with success in Twitter.
Tweets are supposed to be interesting, engaging, informative and engrossing; even if not all of them, it has to be something of value to followers. If you can remember all those marketing lessons that spoke about value delivery and value added services, Twitter is no exception to that. Twitter following is for value. Period. Just as in the case of any business entity, advertising and promotion (in this case, the celebrity status gained in the real world) may be good enough to get people on-board your Twitter accounts, but customer retention demands value delivery. Do not use Twitter for making commonplace announcements like what you had for supper or how you suffered from a viral attack. Yes, you can include them once in a while, but people are not following you on Twitter to know these trite stuff.
Indulging in marketing yourself and doing some good deal of Twitter marketing, giving people what they want, would make sure Twitter pays you back for your marketing strategy.
Passion for Writing and Business; Post-graduation in Management; Some useful managerial experience and International Exposure; Belief in Risk-taking and in the spirit of the entrepreneur. That's me. 
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