Popular Types of Online Advertising

pIn order to capitalize on the popularity of the Internet, many companies have come up with online b advertising/b b strategies/b that target Internet users. Some of the most common types of Web-based b advertising/b include pop-up ads, banner ads, floating ads, and unicast ads./ppWith the number of Internet users growing everyday, online b advertising/b is fast becoming the b advertising/b medium of choice for many companies. Apart from being cost effective when compared to other traditional forms of marketing, Web-based b advertising/b has been also found to be useful in boosting brand awareness, selling and promoting goods and services, and introducing new products to the public. And with a wide variety of forms, Internet b advertising/b can fit any marketing budget./ppWhen you first open a web page, you will sometimes see an ad that obscures much of your screen and prevents you from reading the content of the website. This type of online b advertising/b is called a floating ad, which usually appears for a few seconds every time you refresh the page. Many advertisers use this marketing b strategy/b because it definitely grabs the attention of the Net user whether he likes it or not. Float ads have a very high click rate and they can have audio or video content like the advertisements on television. However, the only problem with floating ads is that they can annoy many Web visitors./ppBanner advertisement is another type of online b advertising/b that is quite popular. The banners placed on top or at the sides of web pages are very visible to Net users but are not obtrusive as floating ads. The key to gain b advertising/b success with this type of ads is the proper placement of the banner on the website. How do you post this type of ad? Well, you do it by paying publisher sites or a banner network that will post your ad on a number of websites. You can also do a banner exchange wherein a website posts your banner provided that you also post on your site the banner of that other website. Banner ads can be paid per view or impression or through pay per click schemes./ppOther popular types of online b advertising/b include pop-up ads, which are advertisements that pop up every time you open a web page. There are also interstitial ads, which come into view between two web pages. Finally, there are unicast ads, which are some sort of television commercials that run on the Internet for about 10 to 30 seconds./p p a href=http://htmlnewsletter.ndesignsblog.com/ rel=dofollow title=Html NewsletterHtml Newsletter/a a href=http://marketing-automation.onblogme.com/ rel=dofollow title=Marketing AutomationMarketing Automation/a a href=http://advertisingandpromotion.ndesignsblog.com/ rel=dofollow title=Advertising And PromotionAdvertising And Promotion/a /p

This entry was posted on Tuesday, September 28th, 2010 at 8:18 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

View the original article here